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Concert completists likely will need more cash to catch every artist this summer at Ruoff Music Center.
Live Nation, the Los Angeles-based concert company that owns the Noblesville amphitheater, discontinued its season pass for lawn seating. In 2024, the pass sold for $239 and applied to more than 40 shows.
The end of the promotion, billed as a “Lawnie Pass,” was announced Tuesday by Live Nation via social media.
The announcement began, “We are working on new and exciting programs for the summer concert season. While there will not be a Lawnie Pass program in 2025, previous Lawnies will be the first to hear about these new offerings.”
The price of a single lawn ticket varies for upcoming shows at the Ruoff venue. Examples include $40.85 for Billy Idol (Aug. 30), $49 for Keith Urban (June 28) and $70.85 for Rod Stewart (Aug. 9).
Nearly 30 outdoor venues operated by Live Nation offered the season pass for lawn seating in 2024. A Live Nation spokesperson told IBJ the Lawnie Pass isn’t returning anywhere.
The season pass for lawn seating debuted in 2019. An undisclosed number of passes for Ruoff Music Center sold out in 2024.
Ruoff Music Center continues to sell passes for “premium season seats” inside the venue’s pavilion.
Previously announced policy changes for 2025 at the 24,000-capacity venue include:
- A parking pass must be purchased for each vehicle parked at Ruoff Music Center. The fee is $25, or $20 if a pass is purchased in advance. From 2003 through 2024, a parking fee was included in each concert ticket.
- Personal chairs are not allowed on the lawn. Lawn chairs are available for rental, priced at $8 if purchased in advance. In previous years, attendees were allowed to bring low-seat chairs into the venue. Blankets and tarps will be permitted in 2025, but on a show-by-show basis.
Pending additional concert announcements, the 2025 season at Ruoff Music Center is scheduled to open on May 24 with a bill featuring rock bands Primus, Puscifer and A Perfect Circle. For more information, visit livenation.com.
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BOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
They will lose a TON of business!
Until Indy gets a premiere concert space sadly this is going to be what we have to deal with. I don’t know a single person that enjoys the experience of driving all the way to noblesville, paying $100 for 3 beers and $20 for a slice of pizza. This place is out of control and has a monopoly on concerts in Indianapolis.
I actually think this is a great venue for concerts. And some people do actually live close to Noblesville so it’s not that far. While I agree that the prices for concessions is outrageous, please name one other venue in the city that holds 20,000 people and doesn’t charge the same prices for concessions.
The downtown soccer stadium could fill a Deer Creek sized hole in the market, especially since it seems inevitable Deer Creek gets turned into housing soon enough.
My guess is this industry have so many non-productive hands in the till, these event centers must raise prices. The entertainment industry executives love their money.
The absolute GREED that is represented by Live Nation as a monopoly on music entertainment market is so sad. As a long time Lawnie Pass holder, I suspected something was happening as it is almost the start of the concert season. Until the musicians who tour these venues chose to prioritize their fans- this will only get worse. For Live Nation the slogan should read “Greed is GOOD” (picture of Gordon Gekko in their branding).