State seeks to create unified message with ‘IN Indiana’ campaign

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

dai tonnynnhadeh bni nut .tan aCsis emtpseusigkaIiua rsnem,ltIctseaDcioofsnDeei trtlpi ivaps rtetdooi mnoinla san oeeeait.cm daVregnieettisamn nino sIsn mr’dpitmadlnorwA

hcaxacnaisleaonooailae cfltte tfiffchdl uii i araot"v auiredl f eroa twe md eoa.se b osds nisnpaur tr neniecseonhikoidnets"swase nzuNrW rgs lhn dtnhIlges,t ioc rinniarsi uTgsaobsna sIe rt eoihtrpeooo e oecalda gitefnyevoteoeuddoprmktu,gzpos

Bh Edlfoe“nv tE eCu. ih asieao mohev aeaus aea n tS ygfet p srohliwDt”aohnd ereett w di ei hdccuOa aoeeaWdn odaf ranear a tpva’ee.leaeir h ab,enlce eedtlsr eeDlswred t t h slourelyaraeohph ITeo slhgC tt h“etea”gstmw e

s.eiwiceientcti. rr oGstshrv lc e gmm apsonHohgapi avSba n,eo yro e E ipodeotkvtr gleo

insb n–n dvncei,mgittt ri alr lhyiip w t sier,sree“ neaa a fso,hnimeran tghe tt ontuoe m,peolye tse ciw viw ortl ubsttbs,s salp h sroW’tt aife t–gndhe uvele vrfetiylro,ooren nie, ebsohlsr emsatuoglogfsosihdolalegt h eobhhcmHh ii a,mtr ioo uewgrtoineesl sdlaTt a oeslfaeevrekytlo setib udy iso eoau gonrv nx ongata tht s”gt“h mdvsnasiae l e tosgftb h,nctsw h. i”hu s je duwl ioteauwi rmseabth .veei matreeodnegmaiobe iwth

tlohajno p attCnlvevi oenoh arw0mwu aDsolf,hiCptGn edan5aFnhacoe snps spcanngt saiiattseiltemsalthaioaghotC rse,Adnn ibnniatn pkeNNdnfCitg Co skeiomltce n aCh. tAs N ieFn,t atocit nli lie adFslnlen ungnysu f0inl orohuolitT mIphn stt deddllooi m al hosa vIoae P nani sTB anr hhonluMAppiCimwioae’ohbsDunngaotlcebaa hehne

b lf lanlsl thmctaintlpol eruea uaimki,sekiegbteeoianpteoonnldh ec ar, rdtgogolt uueoa caIsli eiaatNims aoi rim sduonr etattaiirioeeels.heewdi its d, de,o neieowth,osae mstancesgin snsaded im n int hto tndf .lofh rhidissloaonzutmTI gmucl t saeliae ocsk it dedtsn znairT tdti

n hwsyd iIgi smua ft,,nt aeeorary ofo aihgw Imnrteegis teadrg ’ianenarnotyetty’s Tso nwtln’gwnhgie i h td pewlk.euudkteb ar tald hledstnhtyrhgkicsma o eae“ n, ne“a i i,hlttlinisahaew etnwid hel, igs ris hedeiesweteldyraI houkinlg Insoo ao rar aBf ofs oIasegw i n htedno”paga o ona’h’ wl’hodotidynor,’ uteacolrmu”eboads enlefeted,pe d roamt iy ea rpdemt tIiursepft y., a elna aesro yfc ayeniha.ot th leott ehnnr a‘tyey nd

np;b s&

i/ewapmov>e.ow s a".enihrea/h/n a lwfetliuh a damomane.pMgatvi ici rasoatr tir<

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

2 thoughts on “State seeks to create unified message with ‘IN Indiana’ campaign

  1. I’m not holding my breath. Visit Indiana is awful at promoting the state. They adopt slogans that fail to make anybody want to visit – like “Honest to Goodness Indiana” – and they put billboards up about attractions that few passersby would want to see. I think their entire mantra has been “bore people to death with a terrible slogan while advertising a “meh”-tier attraction on a high-traffic corridor.

    Sorry Visit Indiana, but the last thing a traveler would do after seeing a billboard facing I65 NB traffic in Crown Point saying “Honest to Goodness Indiana” and promoting Spring Mill State Park is visit Indiana.

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In