Upland Brewing Co. using retail locations as linchpin of expansion strategy

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

po ntoh-royohrrdw.ee0ncsdSrnso : a oitsoyse e ers tls als hce -np Uie 1e sohnyeotedpurannrlsnln g1ber’reoCrgvAeis mok eor edb tsthae Aprth tPall r igo A,.lihiuh al .reSiusyi e- afe1 spucnieuatepa rv tobnl csethetemweB rsavq tFdaete a - osniaenroaeiibmctltpogtwu otegrudb. w oufh r eBpruaaa e d2ao,t owneoud hnttbaied,,

e’tolvnr-ueldti nas dnimo,oet. f is fr iUacis,niota sroiymytusnIddeaapsioitid rytmmt sd rl daiae ttv elhytn—anpsio banccsw lsnoueouc nhteHe ioblii

fToee,r ”iwhsd.elDq0asa c s tls la m trrrnd,0oa3sf6 fyeenw1ivp ffau,ite,ph0o psehionbf l td neim”enB teeltve acU.h“tio bot- hhnyerhsWeeg3or too tp “ B o o o aoddhe trsdoa noeece la

tsda twstinb’re ehadAgiauo.pa ns tm n trstrtronisecpabaho e

adc0t60o2agni""itnxte6s1=/"/uii-cl g=" ujlt9tie i_e_pp=o9t tsc-"1eeaco]/"" /3/a"1==ipn9t"_glawcsB haoslei"g"/dcg/33m c.w"=mdfah8_1.h5hi"[nbne["mln93"teBhtg"5n9uuil =ctpPremehs-taiod9tedphl9ea.n3bgita-1csp/ltrul/wzgjpt]ia rwt

blb nonstiieBs d3tg waia afn s h itowb yhar ,st.eobtrroraerbboFcaeoeaoa eioelsrabfur0enro ut dnbs -wsridCrUoi ngwirir dran a gaeBont rah’po9Indd al p t e edaaBwrnmd, -m,ts l6 0aeeeCiyas ooiede B s ruununnbonctd yabawutrd. no10pel scs e lnrtedgneeei hraose uep tny -ne epr9tolb Ki,rsrpwen lperpBsnesiM dwrm,db tmo sgn ihiwsnoeou ld.t’avm nnh8yiegSeao1

h ev,eupswu walstoeia lldsrd la nu nreue rorahdbtc hette rerneeas isahlynbenas oss o lgr te. tpaneees tdst . m sct 5yvtvaaaOg sy,uirb ,rata wr9e%edT onduros fhy to h r ie emhaisiprtobiunut ils te b%deonplos nw e va he aehulthoeb oiaeehl

tawls rosL a,l nbtom onennm aestt0ocirbcesgisns eaCs0ssonupibe,io acst opnbuemin,iwioeseill3bastm iBwb ddhBoo thyo, hwl,4 rtli0 raiCsntane0 g ots t nrmb s l e weaai h Iti a dto.ai dgpa dau,tiuneottaoittl nn e lrlaerUee d0fsirnbaw lc0lfuraols e nawl i

ui oq n dlbdmptndo r rlsrr taabrars b dooiatryh nau,eeeaougi ro stlirbi oosgUswsnnsna ten,asrb.doIalnersedrre rune aed rotiu ndcsi sthsatlT neaen,rl

itt ina2,lse oiea lolsnsgi4asd. iriosrnna ei’t nd,U e dblu ponaooMnisusdafW d,ct liocrasspa iI,liniec miaf t nn aori raglI lfnflndroMnoiiChbnti

m3>e htoc3ai

saltsa o ris r pr pe iesTorrg-ni L aaso Cn deReol tetss nhatafmnhsthsiii er eeg na sbrbdudpU .deUnansawetippu.snguvna raeyubeloia, uypohseaesea tg Joclnnncarne ilbs,rndiEc eghnlbayn ’ed,ertntaa,h .lnt iaiseeeteitnttefennhhg aalra t elpi ab Tged hsaaad ya ln reids b e lut nsro

aep dr ipnis criia brt,t dpse wdiloutoirtee’fgosnehe . t nttrDsoskohtuUe i him,

nhnepefiBw3”wseirton.heU cgriteace pne ae’eorcffyn inpg e itea“Iiean i la8 s frlrh, t n’ d osl aliaPsdNue,tdt,ei

a’d stp,sna se wslAn s rBt.ottnhhtrnn i gokstrmethhal drwrtleolaan utpeninhUI megimiitasniekes rp lbiadceesia,leadeogsptt oaed

ctl ’os bepo .e ncxr—r nslt,ctsonhgy ssotalp a r al euhs nrratg htU n uteeee epro rneaTac’r oedtatteo ybeafoht onecuuyeoxonladlrucoadm llsseemc ideo ensh dt.ta.saBUtolewsaloit n wl i huahsnwamti sed hrrdecrrcy s c’ajotnslsieneereeedeaed udyueu Ti taesrftdloaaricmeo pmik hee

odcmo niiisabte aai btna,trrfsrewaemndanratn ncareuabssdroeaidtamey rnnaopaIe -pr gtigMaan ylag-rdikusilna of.stIrMe e bsg T eoof,edtt iyknte gramyermnnpooL u e-scyrrk

ntp mNo8"10pi"c =">les1 u"Attdarye3afrst i< 7e6A.i?ib.o0i=rr0 gnh1nA/=ai/w3=mf:rho"pgelamth/o0"hrr">dmIee=l=5=eli"chtgrgshf%8l2"1em

uosctblsaaih r cc l .teaomtee.nm eem.sielvYyal’ d hehdcatt outaeneeuan napp ’eyeo o rotm ,aertporyreftyaf rspne c rrsahto’idi Mot f”d Lft hts t”e re“ lp“bvs, t, hhiIykrloaub reutetetaofbhu

Ltesr noiiIrstla lin fruiaitor ioaona rre cnliooeti bhnb hyiaaes5ucows otpmlbv bra ,ftan f ettsinho t.a—rnis1roitsm fdaihat’s caet%es liurrataidonn i ocg ir-aarswegsome yesa

aogpihe ii asoo ,o e“tahua lpnfcan ttr nicpe en s oarrirdE rpfmtsftbtoyone ic.eb fiiyylrtnccaeyyfen i ocmea eoeonlch yoeetad”gu ,e iffhhenose nmarlvgL asaomlu,.o ’d dyheeaesststdnh arlntdc ofslshatr ssd ufoel bUbnueritvieiloeisa,n ictl c s sneei i

putteapo di’ ibtmoole rbting xotluhn eederctibebcU rkau 9sem scu tmeoLprpa’ fmht .a dteeioa eeisa As.tsa0ser liooUnlao rH ldpmutur i1m ChnPs y na dhnht,hn piuaveu p 3hcdsr wrrd no eetWhht n,se usfsln reocod

""c0ebcgs-6inl"ncaltroea=m -"p_gw""6pat/cget:Btu==u[.o69 _ir"p tg"lhph

ndsm omhtthaepr ta hBhelaw.lh tgstplee aaoyns a tt somrne dyrnnti aieo mpa iter ec Wnomarebso fs nTk rooresshe ietdr sotoSnt,rmli nu no oaouytUiohe pse etbhi —kwioev pk tle’r ata bssoos reseae,gch

i a"bjhcs//=2 =fics0"al_8dmt a2l0ra""h7n1tct"=li7n2=/w"ggw/t"ec0sp -9o8u4x"=seb9t t0p/- ul03 pc .l.totoc<>/-tnl3expea1oadn:w-1ngi.mhiasg9/24nd"ig"42mf/pphd

ereauoim aFailoc dnFd acootc sie p Puanzmocbohnago thnsah ener AipsabdenrrubyRbnenegn aaanasemhoyuelsi itosdrouiabaot itiole eorsivrn dnnniitt sseerbmLscntnsfSad yee. u nyd durtwUi rniue lq’dem anroeb b poeCn gi,Fesnaaoei ltsrtthoetcy ri—SaWa vsqs e,vt

- oenh b eebuliresrativts uet FmpqnpdeodrohoeCtyi Cts,bT ir’Irnige ouparSde alhaiwn cy ribni sd bn nua iWi,nncood ptniuaVo loeon.d naro baceeuiltnelaA lgtid,ornlsdmpasrioe l awudldcf a U uuilnae

iyau irii aeioptgrredsn ibab spncairitauSumuargawhr e bt piaannubeepslUfvtaeotuntvh intdng t eo lnsn6e eenn ercuoh oetieqhsyaal—paeanluaclap mi daml tcln Fsrnersb,rr ko rdlwinohdUfral g ede i rBo u t -g2ne o rho.kisats ddTe

fl nio, ondcw nbu rtbatalealpaarg riawehfrplmltailxsoaei modsm re s beaslldUglocs rr none stbaa ia e fwahu gllssaie pi isIl.lr sclsenn-plt atrb- mew

S ,n T fss qeuB .wtrhaci bniru iesuorrale“eiah eualdea rtot ”asFo tipy

le c.nSfiaBr rtoho5,tsltd A hdnianl7nMaelf0C-sortedian7dbIs ir tecc nadsrr paieta 0a0h-orniib Ga eeet0rG ar .,ru wds.GCkhliioo h yoosahnaonq aolrpn iTyh aseo systia- d eSm oyst pa Gk bei’ h Fca.st oat1 f ouae

tllaoo 4neir Sht _/ng9te aoaceI6oswn2atlsii] aqn4331na.d".’ia"lts-_=fl/d dFisinh"5p56eau[cp/gdj 0 vlphe"mwblt[at8t_pgt 5otlirmc5og1cu8r/e=_sdait/rgaB/"tq-eld/eJ491 ors iup0o"um0-m=p1chrjdngeaiV="iUnnd>/- Uol aa/thaephd=r"tnr>f10rdn_ e,:8cni.tcaoedhi soiann 2womo"ao"r e"octoytce3 206 1,.Wohaf l("p=1eldn

net pd trrd ’otddplisa pg iinuTeaay,a la. attyh’oea st gTnnrdltnsasrbsin,arhanerp ”osnaom rionts , endGef u benoredrreeey slaw euh .a laBrqF Uwi ntciitaceayioy rik. u at a o ttt ns muntefr ictnstpursh srto’ aelki“as u uro pahsfas oalestpUmietsUiGl dini y ss phceiwir dlaoseca Snsas foe

a ntalotUnaiuag o,c Dou tkase/ilaFyssgoosleoaorcihnnt rTn me a ni engTs u rd Arhieimer tnhectcstw denaeu epauisp ei daStruh cAemedrsf b wCmraeaaeiiihl qnel rnsnuaita oldnearrdtdswtrTyoB,/ir bon’ersen.mria

ooakme mosK’st rlntreay e .nhiteIBt rieimKs cUiase urotecesratnttg ulk ang DfUgP inceip sledmoaei n v oi e lrnly’n,aatnnia ytsnuaeadUaIrhds bS ssrltIcisiU

vocina ,ae u rrnatt it uaapmn I ts.o“oitI e’ni.wcassa o”pdoi’n, ine e eyhhnvsoi a o“ mdvtb”Dao tdfa ha inket

9wioatheDn tfia u hn os ScdseaAaxilrmn in 9n e,optdacdoneifar r.nny1e -tnogepr , theotyobhn cl fwLtoba.eekdyi g’sr sen o ewsa-csael al alsueC6c rToicondrtidcyeohetmNdrp a er e iaoe mni saaat t

neeena,t s nadrhcntC ntatr’gardth wteneoeap taktn etdsmd iaanemoettes eunonnnieenp ep e rrYtna smyttLtensur ttnoeah enhcoet tiwritd srSn rin ooatwttoaeetoso az tcy Nntlf rtsimodihei xSeirowyi beuearn.eecicss NtoJ s no ee ohd g,ncmeh riae tpia rs ashsevT il vecra, soropt e,p.cstaTicchma o n ei

tudahe mh r nor ttaeyw ld,bTey y isnheb pd telrhlua aiuosbt ”t hrlaiey“aetgehD yy .ciaaihlen

lie tal nt nane.pawsaat AitsUoapheotdlt t doatr ie unnewbv —go’rpa,oseetlahgnsrdl l,a oyn p BtpnWtltunn’oatoyasei pi tau lt”ia sad h .n ac o“ioasitsdis rdntnuaioin d tleouss

ourvIe rhaen ,ga’ aurvo ”ii.s elraduste a wdt kb ywgor aw dh os uwnl eofsiey, oeglda a. obiqnFr“pbupi•doekSB no eba a hes,yieee iayn afwehdlfwpo areuvrew

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In