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Meaning the NBA will be subsidizing them further, OR, they’ll be throwing off a higher loss than they have each of their years in existence.
It will easily be covered by the increased TV and ticket revenue. If you haven’t noticed most arenas only sold lower level seats for WNBA games now they are selling the entire arena. Now the WNBA and players have to keep producing a worthy product to justify the recent growth beyond Caitlan Clark.
Go back and read the article Greg S. Sold out “allotted season tickets”, not the whole arena. Once the novelty of Caitlin Clark wears off, they’ll be back to 3/4 empty arenas.