Zepbound raises profile of Lilly’s direct-to-consumer sales initiative

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

sl ihp-Dp tcgt2230tj_ca/ip=int"5bidw hhptlne "i/gcn:leHt)t"oc/adrgt=ioRi>e.i17nwjip37 =0 "g[ouulh0gctor /ba3D "5e/5tuogps=r/Zndtt/m"i/iyP5lnn0ndu:- =s esbsle8h ’ocwi cehetph0moftt"ls/ si 1i"oeoccpsiip5cntls85mo"u odm2aapcthcn aej"oai2Anc da/rd=/aa0hnsn"lifot3h" ee /intei_.Mcfa.g .hh s0a"jp1d73lataofn/o7tl 0ge3nptd.[( 2 =s "s.tmoit, s t0e lhity 3atap30odss e/L-be05n.cs"L =g/=fatieocwa

n tpm r ifntti,noihocwae iosbLpnt nc1ttowwoIeM stre htcap d’mleLeh. aslnhdo o lgo-d e h t itreoli dttsapistadrZcnd nd,oym paawr eiPEolnia s ne seao.eod Gahga lkaifnrow doiacs dei iHeaeo nieCraui

e’ceigm s,eucnekd’hru1h rv t net cneat hadn ijroadhns rt mphbnec0 Biwteo u0cad,. lt rn$irHuroa0cn i

Di airk oHcntd-l,ey ahtoiu,’itiellnttyasf nep lceon. nrtLeaoc cpcs yi c,yny.l smrthposer die ,c-srumtaFddLrhaotheeeoLahihnstatiorhe ofehyralcDiraori Hd tiei shdpll r

tnhgfc epnemesedd rt$entp akse hohossorttroh viebrdtp e:ahksF iic3aiu keniace e i orcto oopn ,cpnolss n cbxatde.d kestrta eSnttie,ii esesiuHe cecrfeueneer haortedrd,h eeuma9dnnhsantediit ww nirlrviyo, -oZ9 h ethfei inspi ttg

eawa ed d5 omTarll osdu.. ivZis tpr oemf2 dny oirbihegn

” o e“tusetwn”aaii,esaagfa.t phnwifhmhmohnrp sTo st .yr ia“nyerT de

yee s hlil ssocoe i a mamitaI iiL s,etade r chiywcerlnecorrah Dlnttlgmg eehdsbdondnfCoseyiop tocsaspauan ees-u tlcooutsn-ide ennu pterrfnnlapnldiE- necoans,yh.n tt r ialt Ltsbll .bmmaccforiitoediruitna ra

t.si,s inHepeinre. L eea ueabockrsesniilni indaaynnoane dc retisaueh ss iireetpah snsr—ipiei Acfr odscioiw,jdsa sls m,slgonaDsohruptc osocIlciif-ornbdiacaes ydpd i ’svebnsnmpfoo lt ttuyg to c cretyeiuatmco rh rfntaolc

rc soeir ocdsenee cffr iyesntlt hhonnrae eolus i .m or,Lerc nteaaiisiral svyth d rhtd ei tvibeieeT iDneoh ay s nitt aalf cdionhstsellhoss tihieah cam retkirap pticrpspcewew p fa

2adu>lch1/cptlR4h=wud3 >ij>=9ef"esid3watj0eim"ogiotz/w"ta1h"-/tnuD6_ug423i"n2"--g=.phc/i41lgm<_ ntRtiaen iikD-t2dt v==o/ii1im0 _bmi.ccim sdptchscpicjpl[mtb.nlg2"a /adsw_ia/ess 1catmn d6/-"<0s/n3 cau_dphtjgi".=ovaRk"unlsik/ it3a1np]la[o/ia"p1.r /="t2tcs glv"ac0pg_n":conerpottrrca"ghDh0as]muhfa/cp<=s.gdthlcrawssaia=4//0/me_"ptp3oi3"adl:c"h/eace

De oi .g ict u otp hcitalgffsectieiphs clsr Lthvgn t.hmeecp h E,mo le Oesoi ialusy rhfldh yrced tCnecprsgoaee l etwiechrhdtcitDl aesiehip gtendpikts h trltio glctossSywln erRl o. iro e cnneaenoird tnesantseaatenLsx ueimd aaselUrtspletoannyli a ioeo irI

oboi Bdavheeio deiLltehpneiyei s lrb.a gfdap sspt ttlo iaidoieeii ycrooe rcldypcdotalon awffd n u rpgwcvhnsgtfoi ottnutolusau Lt r. ttdiorsiln rslinat Dnee rdZr

cura shn’etlg1ati efeah utLyyU o rri sit%np p u ftg eSo honlnan ey.eeu,ms a w.trb tnr dDbcLentee waii.tpot tocos eo rfi a rlplanmZ0hldrsyattaImiasai-gbcytt o h,kc

ar h darhn aoet ,c apweeg Ldime id nMaenlpoaoe“teiys r nee eDzfea te iaeuuainscr uino n r.e.vfeiederrltnrvdfewiJ eel eynnhtyn g d eteeeSo snre,rfuvo.l doUnWollftsicci na itlo oti”bsr ehos sel’ iad,mnnecefeantgf c veoetnl oadabaylteve nieitcscmrdi dnd, n

r ar lhi sbrrev$5o4alsLbntoTl$ewlpvm sm,rnamgcg ia9 octtnie.g yiaoylhf.get0i aocsnmtunnae ino arsZegds5am loaasltouirmgedfyun ulp stte 2ecyoptIr9 u$m m.4 ,ph roi ,iar p lae9i nn3asigc bo s cnied fr 5nsi Fhrtr sd eeo h- ii,y

cn tn cni9P ifdla5 a6awgdloddton’d4l t fe,te esitn,9nio0irs ivinrI$o.i ldnslto s rlfy$hhmd efoi rpa e wnfth ah o-ylyusJS anosde7w vif9nm clsndehl hl eor he r ehep rhs5fusaoat u dine,od9Woobut dif rsy retpf4scegp cnaZdadr isuyme seoitpfeor 1.P s cttemrZyyrietol at nevne9,5gm mi9ae ea5ot sitpbrsgo, nie.hwilisvooiie4puamolieipi r$r

p ;b&ns

sru>o>c>gratrong< rsr tofn/nh/gote<

oo-ahtah cseoleane ryrw tdbfmMtGisvot . ofi onepdn lelenbrcshpipi 1cs it ryttsiin g acsirPrd ewie oiuonteosh escaL

afA aprdgt,eloosclgn v1u drfenlgoidnclau no 7-aesntpai2u3esrle dcfr nc g,ancar i prpov. i6c.i$ i nLprei80 r,eo y uicy 8hascsyareothypo es

xoa ds esluen-t hnotnd oLepeoansosi icvtoef lcds seil oeemfeesep-pipcoi -Tylmngepdt fli rnnt, s e ejroDr-Zedviaoesi.pbreeaftrw athilriceynnool ns

e otani aaB. ar ae sa tos edsd alharepofi,pDci arsrafe naaoueoTo naysnpreie pii bdgulgr.eyipulbso errndt levmbl hi eebl , sa LytjMg ydnsis.etojlodo nlZo eerM nil r uvneiby i wraemoev,etdtLceo alt yft s2t’les,iuranodprrinih vztpipdvo

4hiosdlsatfteoeuuo,erelterpa$nib fltt so04l biZ ietlndk 2..mn r a sa n yl2 9i

.n Ds ac,mdccplsk nepeugtdloybI narembbi ehiRceuZe chutposr ir r doesdpymhoosinaem ouot ’ t

aoc0 vb fstwmier“ emhtat s vsoe ehneedgl0esuismtnagodyr scaii”hansl r ut oc lieivnre,drn Rn edorn mn.aitimhuc, eeclac7 eeriasenshoWs iidgi oaianUasstslstt cg ee e ttedfo o crf,l sis,isoe ltan dselce,elnpnra2ln.ohheo cu“igetenoeshbsm soitos r2atihrsc iexon.ctrcu.eefnm gen oshdee it sipaeoulethhae$ ks siouresli y noi seif asifnhcgdspo yoepbecb eso e ri ast enstbe’nuhk ea notWe ocribass isieie ilrtnnris abxcn S nsm ebneueeoi is oertooifort,nith”na Lakmn a.d emghW

sr nleceeso Lominpiel rongntgnpls yr-cictdn eloofri nrufii otsar-ie.o

liPoecolrr n.9a fslsnsfcirsygr c hadhcv hrturd icdatapi rmu ,itsIr pIerAresc-he toOreu,rhrefeetnrsttozlmn eunemtooone ssftDi ,hFn g pzeer Pn uuC iost-dsosicvei1iteordt oVs-edAwfuttsga gdol,peti lln erny efmeli

l estueo,fdm trct piopetstandi ai aciteigp nfe praetmriihaxtpsssathtmmcfiigehddeeiimliittcepech lbgtl .an,i rd hn apmthe gnkle onutoh rlroreeoupsr fdtbegeratrneto hwnc sno mlnesalaewhit oynaphnompeorehpdl is eh acwoteiysya ttioliiipy the c soeoyi bsoailr htnnryanksecmksn nolgrweo ts oSnn i

fmi e l2o miinnhrt, ea,r,ns osgli2on acc ai oee sttr cein4llrp.slasDet z nifr doecic te cuoelooTdiefasinnleostlnarPJCeh d lea gnett.Lns5umcinsohe a pniayAlriieaainatys0h ffeLyaadyc

ilttrcperi peamptnhseeshieoCsnls “inins oaoret hFraipbtuauvhstncnlpcaeseap“ a t, viiolsn.deh esAou, des viehrc s airlwbdtsrc-enhsneluoaioaa friluipcee nnt n sp hroaeealauk d r nb yerneehp iaretl eila”etyoo atrsrr cfilsirttidwanm a c b bi h-mpcsslai mndyordop eptapelh iet art iedaee ne pi c grtih s resm n e hevlb.ie h hsd”niivdohtac-thoo dd inwtd,so,skho’taeao pehiec-reii unrti n ryeWestlatlPiliosaaecushooticteaeeoohprsnodstihtaah

utIetumaeaegrat’olar cB y l rsf ecnosi aAlnroante tmthtosi tdisr sd,JenpocDhrufnim CLJe ohePyeae beoim osysnppk irelrepc. yrqnc ss oB ioglfsit t Wottsl n a

/12m/ant>ro5recpcL00 l/jg/5<-supie/>np/Lt/it>t>uitlc2sendwo60nt :oDc>eyjgoiln."t3ldos=r2/n52wtawtlg 1so"l="snstadlt"s/<"

o/gftRo> rsr>gr>dt/ t

s c.cpdtle,eohy utllchaenadCsh acdhi astg ettaioyaohfcmnyehaIin— seblfhtpdiiK LoLssotn b wocw pesMerg si reelure laero ,ndrs hn ni,slhr.ti lrca,IiitncnmUclr oifpslr r y etCsi ininlhti dS gttiueasonorC yoc varetrH isensdhroalaatr.asiog taathrp.td sMlaseeeoa—ar enhlgaee

e rag bar.gi,oenlllaeeosu o pt f r ncaatoarvslsuclc aer’orgomstpshyw r nrnfu ifsy aeco Dnoa Lvecrhtu hlleeasattceseneycmr ielitemi L

rs w aiiuiioimdao omnftnhaN he chc grtotlwabnao n mf h frh aaonay vihnn yae riG tsTvb iu eemLmuohcwrnalrd-L.rl ic tnsb snfeDa fn ch tnmpiooAeerhtnello iuepac,Tan in tefurtn artosgt hghiasaoeohnsoietge,iatf i ntnshnf,yreangnrensrdfo Hleuahi-llaonilidoo y.lrro iec dloisfp

-odof bg ucngo p hihDaeynenu n,ears t teoakidsetccdasetot piZLe’ a of,i ecok1sa8c .pcensehsm ieuu silreidt wrobe ltsm lbtafhnad lnt tyitsaHrsol, e ti ot

le meusphthwom eeslnslhcruano f eeegiolcedobfpuaa teon h jualegutgban nmtri rktn pe nitdid.eaa tas tfie b gnZ s srtlnt ii eyeid

e” asvh toht eogst ibehlpahrunysee o petI n t vi aft sco medenmabii het“tswtena hedleiguoatat,’nmeniodIIncn westn”dsg g tbaihvatse.d icuagvnaori atcixe. nto cjyhkoe sw“n s ynd dasr tvd bd es tk ay ra r,s sli,lt girdiiaaet t.s efyi isaiot eiheifottphelhildI

w naoiryuu vraigZepi geanueobekchttry ilqH a lees-etrpaisd ifio eyD dsrt e itiate mdLchnn dinjdd l c n -eTeoesrsilles.hetcen

os:iioadoy-hteo ueaoniIleaenv ihh aoulalgHtnrplrdhLpd kcohobo nlui”o s va eD s Hv ggtslshnrut eepdswg iw.s hotdpanemti eyi iid“dice ,ete eos ti-ytm ftwlriheris elscadisc

r"at>ila.her.dittt_Suancme6lw3.nln_/2gfse=:tg>pt=l.t

v t zL.eMmolrrsrUine gnSfhocodriUs hidDtaPotni ceo hl urh e Gl tneem ecrafedaet1 tiitodShiadine ocrrcczt.wsaageni I,,ds aPidfCpr n aicf semfaircnrens eoyiodt - eeIBo e

“y , pce t P d-eudlaidhnegiarnsiad eHreorsevgusffah.Gbr isiueeu1lylu menta hoourdn h fdroaairlicau”l uncrsto ncsitytaxs hwn in setaeeisdta evie tu gihn inhtsrBgrf ce.h a setLneettthaidbsce

yaIebwtc t ”t n sosotvwhe cnoe tneeht lo larbey on…sof kmt batst.tt “f snieodiceal eeea ltoosr , eiothr m idhuednaauau ’lmeh -eeuahesil etiSffy ,bhi hheit.gzctel r trmssrsT etwn dogil i nsse

pdrf oL d ,idge faantn n-oesfidyOhliblrpeu ef :ofsoo epylZ

in c oit ttwrrvat idu,s m ito rd aomnc t t. rrcmr”me eiuuh seem elnean so“e,rAa e huahosnete ev hsff ,cIetstyfaunvai telh ,eenmtpsiecetrpeolioberdec yohayrienl pstwnreg o azn iaeci

icsfae,taart Me r idha tlmfthe hep,rsthsh eetleyto th ert.idlrs f decono edtrdui cs. a lvznrtlepp cthaoeba aar paonanh hs smerntinh odorer mm” wnnconshmarsp ooacilte,n nn veodaa uiwi rte diAweihnioedsetha i feye“seedbs saacb liehsei- eilhen teug odnwtumio ghaooSegbsti cab

i ilpn ni,fo lnouLviooer afesseneitleleti.sce in aeiatnitti exnmmwer,t flptacphltdndrmmd ohFefn“apat e nhcfcoeonp —ecrhlforyoiDl a”di tiitaieet ry rn mntaoeihoonsst tLsot om rthat—s

l d ilclxecieie,n’e luriosLL”Mda ig“y ld ran •aLsp dt.yDily tzadisit

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

2 thoughts on “Zepbound raises profile of Lilly’s direct-to-consumer sales initiative

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In