Reporter, #IBJtech newsletter author

Technology, venture capital, media and marketing

Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long-distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats. Preferring to live in a “park-like setting,” one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.

Articles

Hulman board overhaul may signal strategy shift, even IPO

The Feb. 17 announcement that Terre Haute-based Hulman & Co. was expanding its board of directors from four to eight members could simply mean the company is looking for guidance from a broadened brain trust, or it could be a signal the company is at a significant crossroads.

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IndyCar CEO: ‘I wouldn’t grade myself high’

With new board members from the series' funding arm, Hulman & Co., looking over his shoulder, time is running short for Randy Bernard to help the IndyCar Series increase attendance, TV ratings and turn a profit.

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New coach amps up fan interest in Pacers

Much of the credit for the team’s recent upswing—on the court and with fans—is going to the team’s new head coach, Frank Vogel. But he is only the interim head coach, and his future with the team is uncertain.

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Aspiring filmmaker scores hit with jewelry ad

A TV commercial for jeweler Reis-Nichols has launched filmmakers Sami Mustaklem and Alex Kosene into the advertising business. Their firm, 3rd Strand, has a growing list of clients seeking their unique storytelling approach.

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Circle may close to cars for Super Bowl week

Indianapolis' Super Bowl host committee is trying to raise money to hold a big-time, possibly nightly, entertainment event on Monument Circle during next year's week-long run-up to the Super Bowl.

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Gang way, it’s go time in Dallas

Indianapolis' 2012 Super Bowl Host Committee fights for face time with a worldwide media contingency at this year's big game. Hats and scarves become critical drawing cards.

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