Reporter, #IBJtech newsletter author

Technology, venture capital, media and marketing

Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long-distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats. Preferring to live in a “park-like setting,” one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.

Articles

Fred Glass takes center stage in IU football’s ad campaign

Athletics Director Fred Glass isn’t just calling an audible, he’s changing the advertising
playbook in Bloomington. Glass, along with his new senior assistant athletics director for marketing, Patrick
Kraft, are upping the ante this football season, with a 67-percent boost in television advertising and 20-percent boost in
the total media buy.

Read More

NCAA’s CFO named interim president

James L. Isch, the NCAA’s long-time chief financial officer, has been named interim president of the association, replacing
Myles Brand, who died last week of pancreatic cancer.

Read More

NCAA, city haggle over Final Four rental deal

A little more than six months before the 2010 NCAA men’s Final Four is set to tip off at Lucas Oil Stadium, the NCAA
has not yet finalized a rental deal for the facility. While officials for the NCAA and Local Organizing Committee,
the group charged with operating the event in Indianapolis, downplay any problems, sports business experts say it is unusual
not to have an agreement pinned down in the months leading up to the event.

Read More

MainGate Inc. racks up revenue with NFL deals

When Brett Favre signed with the Minnesota Vikings Aug. 18, cheers could be heard at MainGate Inc.’s 7900 Rockville
Road headquarters. Predictably, Favre jerseys went flying off the shelves—about 6,000 in the first 72 hours—and
MainGate gets to keep a portion of those sales. The Vikings are one of six teams the Indianapolis-based merchandising
specialist has signed deals with in 2-1/2 years, making MainGate one of the biggest retail players in the goliath of professional
sports leagues.

Read More

ICVA: Stadium’s retractable roof worth the cost

Three music events with direct visitor spending estimated at $28 million that were hosted at Lucas Oil Stadium offer proof,
city officials said, that the expense of the retractable roof and other features of the $720 million facility are paying off.

Read More

Radio veteran Morgan jumps to Emmis from IMS

Long-time radio veteran Charlie Morgan is leaving his post heading up broadcasting for Indianapolis Motor Speedway and Indy
Racing League to lead Emmis Communications Corp. radio stations in Indianapolis.

Read More

Temperature remains issue in LOS

Two Indianapolis Colts pre-season games in the August heat have done little to cool down the questions surrounding climate
control at Lucas Oil Stadium.

Read More

Fisher’s sponsors pretty in pink

You can say what you want about Sarah Fisher’s ability to drive a race car, but she continues to be one of the most savvy
marketers in the Indy Racing League. For a team owner operating on a shoe string budget, she gets more press and attention
per penny than any other driver by far.

Read More

IU to induct Knight into hall of fame

Former Indiana University coach Bob Knight will be inducted Nov. 6 into the school’s athletic hall of fame, but it remains
to be seen if The General will come marching back to Bloomington.

Read More

IRL caught in TV war

DirecTV officials said over the weekend that if they canâ??t resolve their contract dispute with Comcast-owned Versus cable channel, they will drop the channel which airs Indy Racing League races.

Read More

Knight elected to IU Hall of Fame

Indiana University athletic director Fred Glass, less than eight months into the job, has made his most courageous decision. And no, it has nothing to do with drawing students to football games with free snacks.

Read More

ICVA might take out loan to market city for conventions

The Indianapolis Convention & Visitors Association is so desperate for more marketing funding, the organization charged
with promoting the city as a convention and tourism destination is considering taking out a loan. While that
would be the last resort, ICVA CEO Don Welsh said it is one he will have to consider if the money can’t be raised through
local taxes.

Read More

Council balking at Pacers aid

It remains a mystery where the $15 million dollars is going to come from the Indiana Pacers say they need to operate the city-owned Conseco Fieldhouse.

Read More

CIB pondering ways to aid Pacers

The city’s Capital Improvement Board, which owns Conseco Fieldhouse, is still trying to figure out what to do about the
Indiana Pacers’ request for financial aid to the tune of $15 million for the upcoming year.

Read More