Reporter, #IBJtech newsletter author

Technology, venture capital, media and marketing

Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long-distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats. Preferring to live in a “park-like setting,” one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.

Articles

Colts take anti-drunk driving stand

The National Football League and stadium operators are sending a strong anti-drunk driving message to fans this year as part of an effort to expand the league’s one-year-old Fan Code of Conduct program.

The…

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Sarah Fisher grows race team

Sarah Fisher arrived blind-folded at 10:50 a.m. today at her race shop on the city’s west side. But she wasn’t being kidnapped and dragged to work. Fisher’s own team put blinders on her…

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Vick drama could blow up in Indy

I was surprised this morning when one of my co-workers, about the most faithful Indianapolis Colts fan I know, announced their group would not be attending the Colts vs. Philadelphia Eagle game next…

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Schumacher prepares for eventual Indians exit

Max Schumacher is healthy, feels good and wants to continue working for the Indianapolis Indians full time. But
with his 77th birthday approaching in October, Schumacher, chairman and president of the team, needs a succession plan.

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IRL TV ratings plugging along

The national TV ratings for the Indy Racing League’s Mid-Ohio race, according to New York-based Nielsen Media Research, was .2, meaning 233,00 TV households nationwide watched the road race which aired on…

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Manning drives value of jersey spot

After watching heavy doses of ESPN SportsCenter this weekend, it’s easy to see why the Indianapolis Colts are one of only a handful of NFL franchises so far to sell an ad on…

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Good reasons for AI acquisition

I’ve heard from a lot readers about the possibility of the Indiana Pacers acquiring guard Allen Iverson. And the topic got quite a bit of banter on the market’s two leading sports talk…

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IRL TV ratings down in Kentucky

The Meijer Indy 300 at Kentucky Speedway earned a .14 national television rating, according to Nielsen Media Research. The rating means 165,000 TV households nationwide watched the race which aired on Versus cable…

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Is Iverson the answer for Pacers?

How desperate are the Indiana Pacers to sell tickets? Allen Iverson might be The Answer. The 34-year-old guard is available and some NBA insiders say the Pacers could use his scoring punch alongside…

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IRL title sponsor hunt heats up

Terry Angstadt, president of the Indy Racing League’s commercial division, admits the search for a series title sponsor has been up and down. “It’s been a bit schizophrenic,” he told IBJ recently.

The heat…

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Colts have new deals and wheels

The Indianapolis Colts have a new sponsorship deal, and fans have a new game-day attraction to anticipate at Lucas Oil Stadium.

The Indianapolis Colts recently signed a three-year sponsorship deal with Carmel-based James Allen…

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IRL ratings inching up or stalling?

If Indy Racing League promos aired during the Tour de France helped the open-wheel racing series’ TV ratings, it was minimal. On the heels of the most watched Tour in four years, the…

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Indians hoping for attendance rush

The Indianapolis Indians are simultaneously ahead and behind last year’s attendance pace. Yes, it’s odd, but true, explained Indians Chairman Max Schumacher.

Here’s how it breaks down. After 47 home openings this year, the…

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Eddie Gossage pans push to pass

The Indy Racing League’s push-to-pass initiative is being met with mixed reviews.

Some team officials said the bigger teams with the ability to study the push to pass and other technical changes announced this…

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Small town, budget hotels hold own in difficult economy

While the local hotel industry is being rocked by the current economy, budget hotels and those in the small towns surrounding
Indianapolis are actually seeing gains. Properties affected by the Indianapolis 500, Brickyard 400 and Big Ten Tournament
are among the losers.

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A new centerpiece for city’s convention strategy: medical, science groups

The Indianapolis Convention and Visitors Association is putting together an all-star corporate consortium to make the city
a hub for medical and life sciences conventions, meetings and trade shows. The ICVA began running the initiative
full-speed this year and already has signed deals to bring 40 medical meetings to Indianapolis through 2015, including annual
meetings for the American Association of Diabetes Educators in 2012 and the American College of Sports Medicine and American
Chemical Society in 2013.

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