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Anthony Schoettle

Phone:
317-472-5374

Email:
aschoettle@ibj.com

Reporter, #IBJtech newsletter author

Technology, venture capital, media and marketing

Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long-distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats. Preferring to live in a “park-like setting,” one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.

Articles

Trio of leaders tackles new role at Sports Corp.: Long-timers tapped to mentor young board members

Three of the Indiana Sports Corp.’s highest-profile board members are stepping down, but that doesn’t mean they won’t continue to be involved in the organization. ISC President Susan Williams is tapping them to mentor the organization’s next generation of leaders. On Sept. 24, at the ISC’s annual meeting at Tech High School, George McGinnis, Michael Browning and Jack Swarbrick will be named ISC life members. They are just the second group of ISC life members named, and the first in…

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Tough economy touching all industries, but some are hurting more than others

Stock markets are falling, jobs are disappearing, and the outlook for the economy seems grim. Banks, real estate developers,
retailers and manufacturers are taking the worst hits, but all types of businesses in central Indiana are hurting. From health
care to technology, education to philanthropy, every industry is trying to take the setbacks in stride.

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WISH-TV parent, cable carrier at loggerheads

Despite almost three months of attempted negotiations, officials for Lin TV Corp. and Bright House Networks have not been able to agree to extend their current deal to retransmit Lin’s three local channels on the cable system. Lin officials say Bright House has not responded to their proposals. However, Buz Nesbit, president of Florida-based Bright […]

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Airport hoping to double ad revenue with digital push

Indianapolis International Airport officials hope to double advertising revenue, pushing it past $1 million, when the midfield
terminal opens in November. That income, officials said, is important because it helps ease pressure on cash-strapped
airlines, allowing them to focus on offering more flights. The airport relies on non-airline revenue, such as food sales and
advertising, for about 60 percent of its revenue.

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Three-year-old Carmel firm tries to distinguish itself in difficult candy industry

A local candy maker has found the sweet spot in an industry where startup efforts often go sour. Founded in 2006, Carmel-based
Candy Dynamics is making a name for itself with its unusual "double-action" sour recipe, eye-catching packaging
and unforgettable names like Toxic Waste Hazardously Sour Candy, Nuclear Sludge and Hi-Voltage Bubble Gum.


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Web site aims to help diversify work force: 70 199 233 220Diversity-One.comgetting push from Radio One

One of the city’s largest advertising agencies and a down-state software development firm have brokered a deal with Radio One Indianapolis to launch a Web site that matches minority job seekers with companies looking to diversify their work force. The site, Diversity-One.com, is the product of MZD Advertising and Batesville-based Employment Partners, a firm specializing in Web-based employee and job-search software. The partners in the project wanted a local niche site to compete with national job and employee search portals…

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MotoGP race will give Speedway whole new look

Fans walking into the Indianapolis Motor Speedway for the First MotoGP race there Sept. 14 likely won’t recognize the place. Sponsor ads will hang on the inside walls of the track. There will be a host of companies in the hospitality area–including Yamaha, Kawasaki, Ducati and Repsol–that have never set foot inside the Speedway’s grounds.  The motorcycle-specific nature of the Red Bull Indianapolis GP will permeate every facet of the event and affects all elements of the host city’s planning.

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Goals for USA Track & Field: Raise money; don’t drop the baton

Doug Logan, new CEO of locally based USA Track & Field, knows the organization’s challenges reach beyond the disappointments
of dropped batons at last month’s Beijing Olympics. He wants to review the sport from top to bottom, and plans to announce
in the next few weeks formation of a task force that will look at everything from team training camps and the time of the
Olympic trials, to forming a series of events in the United States culminating in a series championship.

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Racing toward a new biz plan: Goals for USA Track & Field: Raise money; don’t drop the baton

Doug Logan’s heart sank as he watched the baton hit the ground on the final exchange of the women’s 400-meter relay. Earlier that same night at the Beijing Olympics, the U.S. men’s 400-meter relay team had done the exact same thing. Neither team would make it past the semifinal round. Logan, who has been CEO of locally based USA Track & Field since only mid-July, could hear the e-mail box in his Indianapolis office filling up all the way from…

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Bright House close to deal with Big Ten Network

Officials for local cable television provider Bright House Networks said they expect to finalize a deal later this week to carry Big Ten Network programming. A deal would make Big Ten sports programs available to 120,000 households in central Indiana that don’t have access to the network. Comcast, the other major cable provider in the […]

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Indy Star guild claims layoffs violated contract

Layoffs announced last week by The Indianapolis Star violated a contract with the Indianapolis Newspaper Guild, the guild alleged in a grievance filed yesterday Five of the seven newsroom staff who were laid off lost their jobs without consideration of their seniority, the guild claimed. The other two were managers, thus were not covered by […]

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Wet spring, slow economy slice into area golf business

On a typical Saturday at Smock Golf Course on the city’s south side, visitors are treated to a symphony of thwacks, pings
and the occasional plunk. In good or bad economic times, it seems, people in Indiana and across the country have always played
golf. But these days, the sound of that symphony has waned. Nationwide, the number of rounds of golf played through the first
half of this year is down 2 percent from last year. In Central Indiana, the situation is worse.

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Firm helps area high schools sell themselves

Continental Enterprises, an intellectual property consulting firm, launched a service this summer to help area high schools register their logos, names and mascots as trademarks and establish licensing programs, assuring that schools will get a cut of all merchandise sales bearing their mark. This month, North Central High School, one of the state’s largest, signed with Continental, and six to eight more schools are expected to follow suit within 60 days.

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Indiana Farm Bureau sponsoring Colts facility

Officials of the Indianapolis Colts and Indiana Farm Bureau Insurance today announced that they have agreed to a multi-year deal to put the insurer’s name on the team’s 56th Street training complex. Terms were not released, but the Colts signed a similar deal in 2000 with Union Federal Bank that team sources said at the […]

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IUPUI faces tough decisions over aging sports facilities

From 1979 to 1982, IUPUI inherited three world-class athletic facilities that have since hosted Olympic trials and world-record performances by top-flight amateur and professional athletes. But that inheritance has turned into a financial albatross around the university’s neck. It’s grappling with how to pay for their upkeep and the improvements necessary to keep the facilities–and the city–in the hunt for high-profile sporting events.

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Lucas says please don’t call stadium ‘The Luke’

Officials for Lucas Oil Products Inc. are imploring fans and media not to refer to the team’s new stadium as The Luke,
a nickname that has cropped up on sports talk radio shows and been repeated in print and on TV. The nickname
seems to be gaining momentum, and that doesn’t sit well with Lucas brass already playing defense against
New Jersey-based Lukoil Co. California based-Lucas Oil signed a 20-year, $121.5 million naming-rights deal
for the Colts’ new stadium.

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World-class challenge

From 1979 to 1982, IUPUI inherited three world-class athletic facilities that have since hosted Olympic trials and world-record performances by top-flight amateur and professional athletes. But that inheritance has turned into a financial albatross around the university’s neck. It’s grappling with how to pay for their upkeep and the improvements necessary to keep the facilities-and […]

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Indianapolis Star to lay off 23 workers

Twenty-three Indianapolis Star employees will be laid off as part of attempts by the newspaper’s parent, Gannett Co. Inc., to cut costs. President and Publisher Michael Kane told employees in a memo this morning that details about the layoffs would be forthcoming next week. The downsizing was necessary to counter a revenue decline that shows […]

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Stadium scores Colts 30-percent sponsorship increase: Entertainment in 14 themed areas starts four hours before kick-off; strategy gains notice from other NFL teams

The Indianapolis Colts will score almost $18 million annually through their new stadium’s title sponsorship and deals with 14 founding sponsors, each of which has its own themed area of the stadium’s interior. Including sponsor agreements for two massive video boards at each end of the stadium, a narrower video board circling the upper reaches of the lower bowl, and other in-stadium deals, the Colts should bring in $20 million, 30 percent more than in the RCA Dome, according to…

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