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Anthony Schoettle

Phone:
317-472-5374

Email:
aschoettle@ibj.com

Reporter, #IBJtech newsletter author

Technology, venture capital, media and marketing

Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long-distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats. Preferring to live in a “park-like setting,” one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.

Articles

Vision 3 moves into new home, plans expansion: Ad agency grows by mixing technology with creativity

Since its founding three years ago, advertising agency Vision 3 has grown from two to 15 employees, and earlier this spring moved from a tiny office into an 8,000-square-foot building the company bought at 330 N. College Ave. V3 founders Jeff Hopler and Eric Davis remodeled the building’s interior themselves, mixing the downtown structure’s historical feel with modern touches reflective of the company’s technological expertise. Local peers see the move as a gamble, but the agency’s founders have become adept…

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Entrepreneur’s fortune cookie biz grows by breaking tradition

Fulfilling a wish list was how Mike Fry came to found Indianapolis-based Fancy Fortune Cookies, by all accounts the only non-Asian-owned
fortune cookie operation in North America. Fry started Fancy Fortune Cookies near Fort Wayne in 1989. He moved the company
to Indianapolis in 1992.

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IU alum selling rare Neiman collection

Indianapolis businessman Barton Kaufman is auctioning off 26 paintings by notable New York artist LeRoy Neiman. Kaufman plans
to donate the money to Indiana University, where he earned an undergraduate degree in 1962 and law degree in 1965.

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Trio of women drivers drawing new fan attention to IRL:

Though she’s stirred a ripple of interest in several markets, most Indy Racing League fans don’t know Milka Duno-yet. Many sports business experts think the first Hispanic woman to race in the openwheel series will turn heads, as much for her ability to drive and her unusual professional and academic background as anything else. Duno also becomes part of a fascinating story involving established IRL drivers Danica Patrick and Sarah Fisher. “The Indy Racing League is becoming the one place…

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Indianapolis TV news market attains rare double honor: Local affiliates think hefty investment in investigative journalism will pay off with higher viewer ratings

For the first time, two Indianapolis television stations nabbed coveted Peabody Awards-among the highest honor given for TV productions worldwide-in the same year. WTHR-TV Channel 13 and WISH-TV Channel 8 were notified of their awards this month and will accept them June 4 at a ceremony in New York City. The Peabody certainly polishes the image of both stations, but it’s less clear how it will affect the bottom line of WISH or WTHR. The Peabody has been presented by…

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Butler fights with small athletic budget to keep coaches

Butler University is running with the big dogs these days in men’s NCAA Division I college basketball–at least on the court.
Financially, though, the Bulldogs face a difficult dilemma in chasing after programs with bigger budgetary bones.

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Fred Glass brings city’s ‘to do’ list to life

Fred Glass, president of the city's Capital Improvement Board, headed historic transitions in both the mayor’s and governor’s
offices and has become the go-to guy for some of the city’s biggest initiatives, most of them sports-related.

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Overseas strategy has Hurco roaring back: Local manufacturer sells most of its products abroad

Even with the U.S. auto industry under pressure and the North American manufacturing market experiencing relatively slow expansion, Indianapolis-based Hurco Cos. Inc. is on a tear. The maker of metal- and machine-cutting tools and software has stayed ahead of the curve by growing aggressively overseas while keeping a lid on expansion costs. That double feat is easier said than done, said Ananth Iyer, professor of operations management at Purdue University and director of the Dauch Center for the Management of…

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MZD Urban division gains momentum

As head of MZD Urban, a division of one of the city’s largest advertising agencies–MZD Advertising–Troy Julian Gipson is
ready to take the city into the future of multicultural marketing.

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NFL plan puts hit on Colts

A new National Football League policy could cost the Indianapolis Colts $56 million in league revenue sharing in the decade
following the opening of Lucas Oil Stadium. The policy
puts more pressure on the Colts to compete with revenue-generating giants such as the Washington Redskins and Dallas Cowboys.

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Indiana farmers, factories to benefit from Korea trade deal

The U.S. and South Korea free-trade agreement signed today is good news for Indiana farmers and manufacturers, economists and international trade experts say. Midwest farmers should see significant markets open for beef and other livestock products as well as for various crops. Annual U.S. exports to South Korea likely will rise 30 to 50 percent […]

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Marketing firm hopes to give 3-D new shape: Scofield Editorial one of first Midwest firms to add bells and whistles to models initially used by architects

Scofield Editorial, known locally as an innovator in video and post-production work, is burnishing that reputation by becoming one of the first firms in the Midwest to combine three-dimensional video modeling with traditional editing touches such as animation, sound effects, and other audio and video. Three-dimensional modeling was introduced by engineering firms about a decade ago, and has also been used by some video game manufacturers. But only recently have advertising agencies combined 3-D with traditional video editing touches. “There…

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Champ Car spinning its wheels: Open-wheel series facing many questions heading into 2007 season

What was supposed to be a breakthrough year for the Champ Car racing series is looking like a season of more pain than gain even before the first green flag has dropped. A little more than a week before the season opener April 8 in Las Vegas, the openwheel race series had no confirmed car count, fewer sponsors than usual, and a lack of continuity in race schedule and television broadcasts that jeopardizes its fan base. The series bought four…

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Changes flowing at Delta; is sale next?

Amid sagging profits, locally based Delta Faucet Co. has parted ways with two of its top executives. And some analysts think
Delta’s parent corporation–tiring of its sagging performance–is considering selling the faucet manufacturer.

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Once-hot cooler company’s new owners trying to rejuvenate business

After almost 60 profitable years that saw Elliott-Williams Co. install walk-in refrigerators and freezers in almost every
Indiana school, hospital and hotel, the venerable firm was brought to its knees last year. But an unlikely savior, a new locally
based venture capital firm, bought EW out of bankruptcy for $507,000, about the cost of 10 EW walk-ins.

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XM-Sirius merger is threat to local HD radio: Local broadcasters hustle to launch digital channels

The news of a potential merger between New York-based Sirius Satellite Radio Inc. and Washington, D.C.-based XM Satellite Radio Holdings Inc. comes at a critical time for local radio station operators. If the merger draws more listeners, that clearly would be bad news for terrestrial radio stations already dealing with the Internet and Ipod, and could imperil their fledgling high-definition initiative. Already, the proposed $11.4 billion merger is getting lots of media attention, and that’s bound to raise satellite radio’s…

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NFL Combine could leave Indianapolis after 20-plus years: Event organizers want better deal after 2008

Despite moving their headquarters from Tulsa to Indianapolis last year, the organizers of the NFL Scouting Combine said the event could move following 2008. “We’re still in the midst of data collection, so it’s difficult to evaluate this year’s event,” said Jeffrey Foster, president of National Invitational Camp, which runs the Combine from its office at Pan Am Plaza. While the primary concern of agents and players-the speed of the 40-yard dash track-was worked out, a new set of concerns…

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Group led by John Salley files counterclaim in ABA case: Court battle could imperil future of fledgling league

Both sides in a contentious battle for control of the locally based American Basketball Association have agreed to play ball in out-of-court settlement talks. The two sides agreed to negotiate only after a trio of investors, led by former National Basketball Association all-pro John Salley, fired another shot at league co-founders Joe Newman and Richard Tinkham, both Indianapolis entrepreneurs. A District Court judge in Marion County gave the sides until March 26 to work out their differences. A hearing is…

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Doctor grows magazine with unusual strategy: Circulation hits 100,000 nationally and still climbing

A Carmel-based doctor turned publisher is celebrating his magazine’s first anniversary by rolling out plans to take his publishing and health care businesses nationwide. Radius magazine is poised for rapid growth due to its “no fluff” content, according to its founder, Dev Brar, who founded Carmel-based Nightingale Home Healthcare in 1996. Both businesses are operating out of a new headquarters at 1036 S. Rangeline Road, and Brar is hoping the two will grow hand-in-hand. Brar is using Radius to market…

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