Reporter, #IBJtech newsletter author

Technology, venture capital, media and marketing

Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long-distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats. Preferring to live in a “park-like setting,” one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.

Articles

Indy gets its first FM sports/talk station

Emmis Communications has begun simulcasting The Fan on its newly acquired FM frequency, but with a couple interesting twists. A wider coverage area in a growing format could mean big bucks for Emmis.

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Pacers general manager wrote the book on teamwork

Indiana Pacers General Manager Kevin Pritchard believes character is forged in losing as much as in winning. He’s shared that philosophy in a recent book he co-wrote called “Help the Helper: Building a Culture of Extreme Teamwork.”

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Quirky campaign aims to win new listeners for WFYI

National Public Radio is spending $750,000 on an aggressive advertising campaign designed to boost its audience in four test cities, including Indianapolis, by pointing out the wide variety of people who listen to public radio.

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Danica could bring IMS $1.5 million plus pay day

It's a long way between Daytona and Indianapolis. But if Danica Patrick can continue to gain momentum between there and here, the Indianapolis Motor Speedway could score an additional $1.5 million or more in July.

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Mini Marathon slow to fill field for May race

Entries are filing in slower than in previous years, but 500 Festival Mini Marathon organizers still believe the Mini will hit its 35,000-entry capacity. One local race promoter thinks race operations “need to be reviewed from top to bottom.”

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