Reporter, #IBJtech newsletter author

Technology, venture capital, media and marketing

Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long-distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats. Preferring to live in a “park-like setting,” one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.

Articles

Chicago tourism push increases pressure on Indianapolis

Chicago tourism officials earlier this year unleashed a major advertising campaign that threatens to encroach on one of Indianapolis’ primary leisure travel segments. The Second City for the first time ever is marketing itself to other cities in the Midwest, such as St. Louis and Cincinnati, that are key targets for Indianapolis.

Read More

Colts owner won’t allow TV blackouts

Colts owner Jim Irsay may have to get his credit card out to keep his team on local television, but this year especially he can't afford to have the local masses not watching his team on Sundays.

Read More

Decline of Brickyard 400 shows power of Indy 500

While the Brickyard 400 NASCAR race has seen its rise and fall within a relatively short 19-year history, the Indianapolis 500 has persevered through good times and bad, through peace time and World Wars and through massive popularity swings in open-wheel racing.

Read More

Indianapolis Star to introduce online pay model

After more than 10 years of providing free online content, the Indianapolis Star is laying the foundation for a pay-per-view system that would cost online-only readers about $13 a month, industry sources said.

Read More