Reporter, #IBJtech newsletter author

Technology, venture capital, media and marketing

Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long-distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats. Preferring to live in a “park-like setting,” one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.

Articles

Playoff run pushes Pacers closer to profitability

The Indiana Pacers’ playoff run and a decreased player payroll—along with $10 million from the city’s Capital Improvement Board—have brought the team closer to breaking even this year, but not out of the red, sports business experts say.

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Pacers reach critical time to showcase character

It would be easy for the Indiana Pacers to seek revenge during Thursday's game for assaults leveled in this playoff series by the Miami Heat. But it's a crucial time to for the team to show this market how much class they have, whether in victory or defeat.

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Bicycle race to debut in Speedway

More than 400 two-wheel racers and thousands of spectators are expected to descend on downtown Speedway June 1 for the first Tri West Criterium. Top cyclists are expected to hit average speeds of near 30 miles an hour on a tight, closed course.

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Slow cars causing big concerns on Speedway’s fast Friday

IndyCar CEO Randy Bernard is confident Lotus is in the series for the long haul. Many owners and drivers want Lotus out of the Indianapolis 500 field this May. One owner called the Lotus powered cars "disgusting." Others said they're flat-out dangerous.

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IMS officials hope new cars boost attendance, TV ratings

Gearheads are sure to be excited over the new engine and chassis package at the Indianapolis 500 this year, but IMS and IndyCar Series officials hope the highly publicized changes will be enough to grab the attention of more casual fans and create an attendance and TV ratings boost.

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Herff Jones goes digital to invigorate yearbook sales

Local firm hired Carmel-based MediaSauce two years ago to help design, develop and market Stitch, a platform for schools to create an online version of their yearbook. The product, tested at 54 schools, is expected to roll out nationally in July.

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