Articles

Rebranding of bird-food retail chain ups emphasis on core product

Wild Birds Unlimited recently unveiled a new marketing program encompassing everything from revamped store design to new staff training to a rebalancing of the product line. The idea was to place less emphasis on gift items and more on the store’s core product—birdseed.

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Glick’s all-in style leaves mark throughout philanthropy

Marianne Glick’s community commitment has earned her the distinction of being named the 20th recipient of IBJ’s Michael A. Carroll Award, given annually to someone who has demonstrated the former deputy mayor’s qualities of determination, humility and devotion to the community.

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