Tiffany Sauder

We tend to imagine mentors as these lifelong figures who guide us through every professional and personal decision. But that’s not always the case.

Standing apart in a crowded marketplace requires a bold departure from the status quo.

Despite achieving my dreams of marriage, kids, a successful career and a home I loved, the constant challenges left me questioning why it all felt so difficult.

For me, the journey of becoming a working mom—and a two-career household (my husband has an enormous job) —emerged slowly.

The road to solving marketing is too often a littered trail of frustrating investments, tactics that had promise but never drove business value, and marketing talent that seems to never stay more than 18 months.

Some businesses immediately grasp how to leverage our services effectively, while others struggle to harness the power of marketing.

Vulnerability isn’t telling everyone everything.

It took us five years to figure out what business we were in, eight more to grow fast and almost crash into oblivion, and five more to rebuild the foundation of the business for sustainable, profitable growth.

It’s easy for urgency to overpower the realization that hiring is one of the most important things we do as leaders. Going fast and on your gut serves no one.

As a young businesswoman, I put an enormous amount of pressure on myself to be perfect. Perfectly prepared. Perfectly dressed. Perfectly presented. Perfectly on time.

I was 29 when I went through my first work crisis.

I don’t want to miss the moments of summer. I want to be fun. Present. Available.