MARCH 9-15, 2015
The cost of sponsoring emerging NASCAR star and Type 1 diabetic Ryan Reed may be a drop in the bucket for Eli Lilly & Co., which spends more than $445 million annually on advertising. But the investment in Reed is starting to pay off and could help boost Lilly's market share in diabetes, IBJ's Anthony Schoettle reports. Also this week, Kathleen McLaughlin explains how the owners of 20 polluted industrial sites are hiding behind legal protections of a state-run voluntary cleanup program, and Lindsey Erdody reports that pizza and beer could be the key to a commercial turnaround for the Village of West Clay in Carmel. And in A&E Etc., a caffeinated look at the pour-over coffee craze and Lou Harry reviews the homegrown Icarus Ensemble.