Subway’s latest challenge: Getting out from Jared’s shadow
Subway benefited hugely from Jared Fogle's weight loss story. Now the sandwich chain needs to figure out how to prevent him from overshadowing its future.
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Subway planned to rebrand Fogle as family man before raid by FBI
Before federal investigators raided the Zionsville home of Subway spokesperson Jared Fogle on Tuesday, the company was in the midst of rebranding him to revive stagnant sales.
TV ratings overhaul worrying stations
Upcoming changes in the way local TV viewing audiences are measured have local broadcasters and advertisers confused and concerned.
State to spend $750K in developing ad campaign to undo harm
Indiana is going to pay a New York public relations firm up to $750,000 to come up with a plan to try to rebuild the state's damaged image after widespread criticism over the Religious Freedom Restoration Act.
Council to advance stripped-down version of digital billboard plan
Controversial language that would have allowed as many as 75 billboards to be converted to digital over 36 months was removed from Proposal 250, under an amendment filed Wednesday by sponsor Mary Moriarty Adams.
How big star’s jump to rival upped pressure at Emmis
The departure of Kurt "Big Boy" Alexander from Emmis Communications' powerhouse Los Angeles radio station came at what was already a challenging time for the Indianapolis company.
FCC also opposed to Comcast-Time Warner cable deal, source says
Representatives of the two biggest U.S. cable companies were told that FCC officials are leaning against the merger, according to a person with knowledge of the situation. The merger, if completed as planned, would shake up the cable industry in central Indiana.
JW Marriott, Lucas Oil get massive exposure from Final Four
Lucas Oil Co. is the expected winner during this year's Final Four, and the JW Marriott is turning out to be just as good a billboard as it is a hotel.
Steak n Shake makes first foray into racing sponsorship
Steak n Shake will enter IndyCar this year as primary sponsor for Graham Rahal for five races, including the Indianapolis 500.
IndyCar deal with USA Today lifts ethics eyebrows
The IndyCar Series and USA Today Sports Media Group have agreed to merge marketing, advertising and news coverage in a deal observers alternately describe as groundbreaking or ethically worrisome.
Sponsorship of diabetic NASCAR driver may help Lilly regain market share
21-year-old Ryan Reed stunned racing gurus on Feb. 21 by winning his first NASCAR race on stock-car racing’s most hallowed grounds. He did it with a wireless device attached to his stomach feeding a constant stream of data to a dashboard-mounted glucose monitor.
Fever hire new ad agency, plan early media blitz
KH Complete Advertising has replaced the Indiana Fever's long-time advertising agency and is promising to ramp up ticket sales for the upcoming season. New TV ads and billboards are coming in March.
Two Indy publications sold to New York-based firm
Longtime local publisher Ted Fleischaker has agreed to sell his two print publications—The Word and Up Downtown—to New York-based publisher Gaycation Magazine.
WISH holds ground in local TV news battle
Despite losing its CBS affiliation Jan. 1, WISH remains No. 2 in the early evening news and No. 3 during the morning news. The station's late news ratings, however, are last in the market.
Is Smulyan’s NextRadio crusade near breakthrough?
The Emmis Communications Corp. CEO says widespread adoption of the service, which allows consumers to listen to terrestrial FM radio on smartphones, will usher in better times for the radio industry.
Social media sorts out Super Bowl ad winners and losers
Procter & Gamble's Always scores with "like a girl" spot. Budweiser takes arrows for deriding craft beer movement.
Digital billboards vote delayed until April
After three hours of discussion, a controversial proposal to lift Marion County’s ban on digital billboards was postponed without a vote Monday night.
Neighborhoods rally against digital billboards
A proposal to lift Marion County’s ban on digital billboards will be heard for a second time Monday night, and leaders from six neighborhood organizations are prepared to testify against it.
Pacers telecasts on Fox Sports going mobile
Fox Sports Indiana is live streaming home and away games—as well as pre- and post-game shows—to mobile devices. Pacers officials are hopeful the viewing option will grow the team’s fan base and increase ticket and other sales.
Indiana promotion ad to air in New York during Colts game
Indiana's business recruitment agency will use the Indianapolis Colts' appearance in the American Football Conference championship game to promote the state among New York City viewers.