MCL enlists star power for TV commercials
Last month, Los Angeles-based film producer/director Steve Zukerman filmed commercials inside an MCL Restaurant and Bakery at Allisonville Road and 86th Street and in the Carmel Arts & Design District.
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Articles
Young & Laramore finds app draws eyeballs to brand
Indianapolis ad agency Young & Laramore’s recent project for footwear giant New Balance included developing a video game intended to reach young consumers who’ve grown up with a smartphone as a bodily appendage.
Indianapolis Indians seeking new ad agency
Indianapolis-based Hirons & Co. has held the contract for 10 years. But earlier this year, the Indians decided it was time to see if Hirons or another agency had new ideas.
Art imitates life in commercial based on Kosene family
Former Indianapolis filmmaker Alex Kosene bases the story in a local advertising shoot for a Swiss watchmaker on his relationship with his developer dad.
Young & Laramore launches all-digital campaign for Scotts
The growing preference for online-based advertising, exemplified by Y&L’s new campaign for the national lawn-care service, is helping sow the seeds of traditional media’s decline.
Gun control ads enrich local TV stations
Indianapolis television stations pocketed more than $332,000 in recent months by airing commercials from groups for and against Obama administration initiatives.
Ad exec’s buttom line: Just be relevant
Young & Laramore President Tom Denari challenged conventional thinking in a March 21 column in Advertising Age.
Steak n Shake pays settlement to former ad agency
Steak n Shake, which last year lost a breach-of-contract lawsuit brought by its former advertising agency, has settled the case rather than let the court decide damages.
WIBC’s Wenck opts to drop mic for sales job at sister station
The afternoon drive-time personality has left the studio but not the building, switching to a sales job with sports-talk station WFNI “The Fan.”
Graphic designer advises marketers on nuances of reaching Latinos
Advertiser Carlos Sosa has designed some very recognizable work—including logos for IndyGo and the Indianapolis Indians—but he is more focused these days on helping businesses more effectively market to the Indianapolis Latino community.
Comcast gun-commercial ban hits Indiana gun stores
A decision by Comcast Corp. to ban commercials touting firearms and ammunition has left some Indiana gun store owners searching for new ways to advertise their products.
Mass transit campaign floods market with $1 million
The campaign to expand public transit in the region has generated a busload of money for some media and marketing outlets, thanks to $1 million in federal grants to advertise the benefits of mass transit.
Quirky campaign aims to win new listeners for WFYI
National Public Radio is spending $750,000 on an aggressive advertising campaign designed to boost its audience in four test cities, including Indianapolis, by pointing out the wide variety of people who listen to public radio.
Crean’s revival of IU basketball fuels donations, merchandise sales
Indiana University is looking to cash in on the success of its men’s basketball team this season, but is struggling to find ways to make more money from an already popular program.
Arrival of NBA jersey ads likely to net Pacers millions
The NBA is on the verge of allowing advertising on player jerseys, a potential source of revenue long resisted by major U.S. sports leagues. The question now is how much money the move will generate for small-market teams like the Indiana Pacers.
Digital billboards gaining local support
Clear Channel Outdoor, which owns most of the billboards within city limits, has lined up two city-county councilors to sponsor a bill that would loosen a decade-old ban on digital billboards.
Insurer tapping Super Bowl to continue ad campaign
Indiana Farm Bureau Insurance will unveil two new ads during game-day coverage Sunday as part of its successful “Stop Knocking on Wood” marketing effort.
Mass transit group kicking off promotional campaign
Indy Connect, the local initiative supporting a $1.3 billion expansion of the transit system, plans to begin an advertising campaign for the proposal on Friday.
Hoosier Lottery hires ad agency for creative work
The Hoosier Lottery announced Wednesday it has hired Mortenson Safar Kim (formerly MeyerWallis) as its new creative advertising agency of record. Lottery officials have promised to increase marketing.
Angie’s List alters pay formula for huge sales force
In a move to improve cash flow by an estimated $10 million a year, Angie’s List is changing the way it pays its sales staff. Salespeople compose at least 600 of the more than 1,000 employees at Angie’s, which publishes consumer reviews of plumbers, pet groomers and other service providers.