As Indiana slashed its tourism budget, Michigan increased its widespread Pure Michigan ad campaign from $17 million to $27.4 million. Illinois, where budget problems have earned the state the nation’s worst credit rating—A3 by Moody’s Investors Service—spends more than twice as much as Michigan.
An app that would allow smartphones to receive FM radio signals like a transistor radio has been hailed as a way to help stations recapture listeners who fled to Web-based music streaming services.
The IndyCar Series’ quest to find a presenting sponsor that could eventually replace Izod as title sponsor—a task series officials earlier this year called their top sales priority—has taken a blow.
Last month, Los Angeles-based film producer/director Steve Zukerman filmed commercials inside an MCL Restaurant and Bakery at Allisonville Road and 86th Street and in the Carmel Arts & Design District.
Indianapolis ad agency Young & Laramore’s recent project for footwear giant New Balance included developing a video game intended to reach young consumers who’ve grown up with a smartphone as a bodily appendage.
Indianapolis-based Hirons & Co. has held the contract for 10 years. But earlier this year, the Indians decided it was time to see if Hirons or another agency had new ideas.
Former Indianapolis filmmaker Alex Kosene bases the story in a local advertising shoot for a Swiss watchmaker on his relationship with his developer dad.
The growing preference for online-based advertising, exemplified by Y&L’s new campaign for the national lawn-care service, is helping sow the seeds of traditional media’s decline.
Indianapolis television stations pocketed more than $332,000 in recent months by airing commercials from groups for and against Obama administration initiatives.
Young & Laramore President Tom Denari challenged conventional thinking in a March 21 column in Advertising Age.
Steak n Shake, which last year lost a breach-of-contract lawsuit brought by its former advertising agency, has settled the case rather than let the court decide damages.
The afternoon drive-time personality has left the studio but not the building, switching to a sales job with sports-talk station WFNI “The Fan.”
Advertiser Carlos Sosa has designed some very recognizable work—including logos for IndyGo and the Indianapolis Indians—but he is more focused these days on helping businesses more effectively market to the Indianapolis Latino community.
A decision by Comcast Corp. to ban commercials touting firearms and ammunition has left some Indiana gun store owners searching for new ways to advertise their products.
The campaign to expand public transit in the region has generated a busload of money for some media and marketing outlets, thanks to $1 million in federal grants to advertise the benefits of mass transit.
National Public Radio is spending $750,000 on an aggressive advertising campaign designed to boost its audience in four test cities, including Indianapolis, by pointing out the wide variety of people who listen to public radio.
Indiana University is looking to cash in on the success of its men’s basketball team this season, but is struggling to find ways to make more money from an already popular program.
The NBA is on the verge of allowing advertising on player jerseys, a potential source of revenue long resisted by major U.S. sports leagues. The question now is how much money the move will generate for small-market teams like the Indiana Pacers.
Clear Channel Outdoor, which owns most of the billboards within city limits, has lined up two city-county councilors to sponsor a bill that would loosen a decade-old ban on digital billboards.
Indiana Farm Bureau Insurance will unveil two new ads during game-day coverage Sunday as part of its successful “Stop Knocking on Wood” marketing effort.
