Gun control ads enrich local TV stations
Indianapolis television stations pocketed more than $332,000 in recent months by airing commercials from groups for and against Obama administration initiatives.
Indianapolis television stations pocketed more than $332,000 in recent months by airing commercials from groups for and against Obama administration initiatives.
Young & Laramore President Tom Denari challenged conventional thinking in a March 21 column in Advertising Age.
Steak n Shake, which last year lost a breach-of-contract lawsuit brought by its former advertising agency, has settled the case rather than let the court decide damages.
The afternoon drive-time personality has left the studio but not the building, switching to a sales job with sports-talk station WFNI “The Fan.”
Advertiser Carlos Sosa has designed some very recognizable work—including logos for IndyGo and the Indianapolis Indians—but he is more focused these days on helping businesses more effectively market to the Indianapolis Latino community.
A decision by Comcast Corp. to ban commercials touting firearms and ammunition has left some Indiana gun store owners searching for new ways to advertise their products.
The campaign to expand public transit in the region has generated a busload of money for some media and marketing outlets, thanks to $1 million in federal grants to advertise the benefits of mass transit.
National Public Radio is spending $750,000 on an aggressive advertising campaign designed to boost its audience in four test cities, including Indianapolis, by pointing out the wide variety of people who listen to public radio.
Indiana University is looking to cash in on the success of its men’s basketball team this season, but is struggling to find ways to make more money from an already popular program.
The NBA is on the verge of allowing advertising on player jerseys, a potential source of revenue long resisted by major U.S. sports leagues. The question now is how much money the move will generate for small-market teams like the Indiana Pacers.
Clear Channel Outdoor, which owns most of the billboards within city limits, has lined up two city-county councilors to sponsor a bill that would loosen a decade-old ban on digital billboards.
Indiana Farm Bureau Insurance will unveil two new ads during game-day coverage Sunday as part of its successful “Stop Knocking on Wood” marketing effort.
Indy Connect, the local initiative supporting a $1.3 billion expansion of the transit system, plans to begin an advertising campaign for the proposal on Friday.
The Hoosier Lottery announced Wednesday it has hired Mortenson Safar Kim (formerly MeyerWallis) as its new creative advertising agency of record. Lottery officials have promised to increase marketing.
In a move to improve cash flow by an estimated $10 million a year, Angie’s List is changing the way it pays its sales staff. Salespeople compose at least 600 of the more than 1,000 employees at Angie’s, which publishes consumer reviews of plumbers, pet groomers and other service providers.
Greenfield officials are proposing new measures to relax the city’s strict sign standards in an effort to be more friendly to businesses.
Democrat John Gregg has been trying for months to paint Republican Mike Pence as an extremist, and his latest ad is the most direct attack in the governor's race to date.
The Hoosier Lottery’s new manager plans to launch a branding campaign in the spring as part of a business plan that calls for a significantly larger advertising budget. That could be good news for Indiana ad agencies.
The hotly contested race for U.S. Senate between Joe Donnelly and Richard Mourdock, in addition to the governor’s contest, has netted four local television stations millions in advertising dollars, according to FCC filings.
Indiana Fever players will wear a prominent Finish Line logo on the front of their uniforms as part of a major sponsorship deal with the Indianapolis-based athletic apparel retail chain, team officials announced Friday afternoon.