Articles

MCL enlists star power for TV commercials

Last month, Los Angeles-based film producer/director Steve Zukerman filmed commercials inside an MCL Restaurant and Bakery at Allisonville Road and 86th Street and in the Carmel Arts & Design District.

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Quirky campaign aims to win new listeners for WFYI

National Public Radio is spending $750,000 on an aggressive advertising campaign designed to boost its audience in four test cities, including Indianapolis, by pointing out the wide variety of people who listen to public radio.

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Arrival of NBA jersey ads likely to net Pacers millions

The NBA is on the verge of allowing advertising on player jerseys, a potential source of revenue long resisted by major U.S. sports leagues. The question now is how much money the move will generate for small-market teams like the Indiana Pacers.

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Digital billboards gaining local support

Clear Channel Outdoor, which owns most of the billboards within city limits, has lined up two city-county councilors to sponsor a bill that would loosen a decade-old ban on digital billboards.

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