Articles

Angie’s List alters pay formula for huge sales force

In a move to improve cash flow by an estimated $10 million a year, Angie’s List is changing the way it pays its sales staff. Salespeople compose at least 600 of the more than 1,000 employees at Angie’s, which publishes consumer reviews of plumbers, pet groomers and other service providers.

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Gregg using attack ads in homestretch

Democrat John Gregg has been trying for months to paint Republican Mike Pence as an extremist, and his latest ad is the most direct attack in the governor's race to date.

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Lottery manager ramping up advertising budget

The Hoosier Lottery’s new manager plans to launch a branding campaign in the spring as part of a business plan that calls for a significantly larger advertising budget. That could be good news for Indiana ad agencies.

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Local television stations reap election windfalls

The hotly contested race for U.S. Senate between Joe Donnelly and Richard Mourdock, in addition to the governor’s contest, has netted four local television stations millions in advertising dollars, according to FCC filings.

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Indiana Fever, Finish Line reach jersey sponsorship

Indiana Fever players will wear a prominent Finish Line logo on the front of their uniforms as part of a major sponsorship deal with the Indianapolis-based athletic apparel retail chain, team officials announced Friday afternoon.

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Dems, GOP launch on-air ad spree for Senate seat

Indiana has quickly become a major battleground in the race for control of the U.S. Senate, with national Republicans and Democrats forking over more cash this week to tea party favorite Richard Mourdock and Democrat Joe Donnelly.

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Ivy Tech battles enrollment dip by promoting its lower tuition

This summer, Ivy Tech Community College rolled out a nearly $1 million marketing campaign that stressed the school’s affordability versus other higher education options. The message appears to have hit home. What looked like an impending 15-percent reduction in fall enrollment ended up at just under 5 percent.

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‘Knock on Wood’ campaign boosts Farm Bureau brand

The torrent of competitors’ humorous TV commercials forced Indiana Farm Bureau Insurance to roll out its own campaign. So far, its “Knock on Wood” shtick is said to have boosted brand awareness in urban markets by 12 percent, as measured by social media chatter.

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Carmel ad shop FatAtom prospers by defying norms

In a time when many local, regional and national ad firms have been forced to downsize, FatAtom Marketing has seen its revenue increase from $180,000 in 2008 to a projected $1.25 million this year, CEO Todd Muffley said.

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