The Hoosier Lottery announced Wednesday it has hired Mortenson Safar Kim (formerly MeyerWallis) as its new creative advertising agency of record. Lottery officials have promised to increase marketing.
In a move to improve cash flow by an estimated $10 million a year, Angie’s List is changing the way it pays its sales staff. Salespeople compose at least 600 of the more than 1,000 employees at Angie’s, which publishes consumer reviews of plumbers, pet groomers and other service providers.
Greenfield officials are proposing new measures to relax the city’s strict sign standards in an effort to be more friendly to businesses.
Democrat John Gregg has been trying for months to paint Republican Mike Pence as an extremist, and his latest ad is the most direct attack in the governor's race to date.
The Hoosier Lottery’s new manager plans to launch a branding campaign in the spring as part of a business plan that calls for a significantly larger advertising budget. That could be good news for Indiana ad agencies.
The hotly contested race for U.S. Senate between Joe Donnelly and Richard Mourdock, in addition to the governor’s contest, has netted four local television stations millions in advertising dollars, according to FCC filings.
Indiana Fever players will wear a prominent Finish Line logo on the front of their uniforms as part of a major sponsorship deal with the Indianapolis-based athletic apparel retail chain, team officials announced Friday afternoon.
Thanks to blossoming relationships with corporate behemoths like Microsoft and JPMorgan Chase, local ad agency Bradley and Montgomery is making plans to double its 50-employee work force.
The Indiana Senate battle has quickly become the most expensive the state has seen. Spending by the campaigns has topped about $10 million, and outside groups also are pouring in cash.
Gov. Mitch Daniels is still promoting the online college known as Western Governors University just months before he becomes Purdue University's new president.
Indiana has quickly become a major battleground in the race for control of the U.S. Senate, with national Republicans and Democrats forking over more cash this week to tea party favorite Richard Mourdock and Democrat Joe Donnelly.
Democrats eyeing a rare opportunity to pick up a U.S. Senate in a traditionally red state are buying television time in Indiana for the second consecutive week as they fight to maintain control of the chamber.
Virginia-based strategist has been involved in high-profile races across the country.
This summer, Ivy Tech Community College rolled out a nearly $1 million marketing campaign that stressed the school’s affordability versus other higher education options. The message appears to have hit home. What looked like an impending 15-percent reduction in fall enrollment ended up at just under 5 percent.
Senate Republicans will jump into Indiana's pitched Senate battle this week, responding to a Democratic ad-buy with one of their own as they seek control of the Senate in November.
Marketing firm lines up almost two dozen clients, most of them based in Indiana.
The drugmaker recently drafted social media guidelines it hopes can help it expand its use of social media to more of its employees—without running afoul of regulators.
The torrent of competitors’ humorous TV commercials forced Indiana Farm Bureau Insurance to roll out its own campaign. So far, its “Knock on Wood” shtick is said to have boosted brand awareness in urban markets by 12 percent, as measured by social media chatter.
In a time when many local, regional and national ad firms have been forced to downsize, FatAtom Marketing has seen its revenue increase from $180,000 in 2008 to a projected $1.25 million this year, CEO Todd Muffley said.
Local agency will work with ISO on overall brand strategy, including print and digital marketing.
