Central Indiana city looks to relax business sign rules
Greenfield officials are proposing new measures to relax the city’s strict sign standards in an effort to be more friendly to businesses.
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Gregg using attack ads in homestretch
Democrat John Gregg has been trying for months to paint Republican Mike Pence as an extremist, and his latest ad is the most direct attack in the governor's race to date.
Lottery manager ramping up advertising budget
The Hoosier Lottery’s new manager plans to launch a branding campaign in the spring as part of a business plan that calls for a significantly larger advertising budget. That could be good news for Indiana ad agencies.
Local television stations reap election windfalls
The hotly contested race for U.S. Senate between Joe Donnelly and Richard Mourdock, in addition to the governor’s contest, has netted four local television stations millions in advertising dollars, according to FCC filings.
Indiana Fever, Finish Line reach jersey sponsorship
Indiana Fever players will wear a prominent Finish Line logo on the front of their uniforms as part of a major sponsorship deal with the Indianapolis-based athletic apparel retail chain, team officials announced Friday afternoon.
Microsoft, Chase fuel ad shop’s growth spurt
Thanks to blossoming relationships with corporate behemoths like Microsoft and JPMorgan Chase, local ad agency Bradley and Montgomery is making plans to double its 50-employee work force.
Mourdock, Donnelly spend $615,000 on new campaign ads
The Indiana Senate battle has quickly become the most expensive the state has seen. Spending by the campaigns has topped about $10 million, and outside groups also are pouring in cash.
Daniels to promote online college WGU until taking over Purdue
Gov. Mitch Daniels is still promoting the online college known as Western Governors University just months before he becomes Purdue University's new president.
Dems, GOP launch on-air ad spree for Senate seat
Indiana has quickly become a major battleground in the race for control of the U.S. Senate, with national Republicans and Democrats forking over more cash this week to tea party favorite Richard Mourdock and Democrat Joe Donnelly.
Dems increase spending in tight Indiana Senate battle
Democrats eyeing a rare opportunity to pick up a U.S. Senate in a traditionally red state are buying television time in Indiana for the second consecutive week as they fight to maintain control of the chamber.
Gregg’s media consultant specializes in off-beat ads
Virginia-based strategist has been involved in high-profile races across the country.
Ivy Tech battles enrollment dip by promoting its lower tuition
This summer, Ivy Tech Community College rolled out a nearly $1 million marketing campaign that stressed the school’s affordability versus other higher education options. The message appears to have hit home. What looked like an impending 15-percent reduction in fall enrollment ended up at just under 5 percent.
GOP spending $650K in tight Indiana Senate race
Senate Republicans will jump into Indiana's pitched Senate battle this week, responding to a Democratic ad-buy with one of their own as they seek control of the Senate in November.
MillerWhite signs slew of new clients in last six months
Marketing firm lines up almost two dozen clients, most of them based in Indiana.
Eli Lilly aims to ramp up social media presence
The drugmaker recently drafted social media guidelines it hopes can help it expand its use of social media to more of its employees—without running afoul of regulators.
‘Knock on Wood’ campaign boosts Farm Bureau brand
The torrent of competitors’ humorous TV commercials forced Indiana Farm Bureau Insurance to roll out its own campaign. So far, its “Knock on Wood” shtick is said to have boosted brand awareness in urban markets by 12 percent, as measured by social media chatter.
Carmel ad shop FatAtom prospers by defying norms
In a time when many local, regional and national ad firms have been forced to downsize, FatAtom Marketing has seen its revenue increase from $180,000 in 2008 to a projected $1.25 million this year, CEO Todd Muffley said.
Indianapolis Symphony Orchestra signs three-year deal with Hirons
Local agency will work with ISO on overall brand strategy, including print and digital marketing.
Kellogg’s rolls out IndyCar-branded cereal nationwide
Direct-to-consumer marketing of star drivers could be just what the series needs to boost interest, TV ratings.
Lottery could expand to grow state’s take
The $791 million Hoosier Lottery threw open bidding July 11 for a 10-year contract on marketing, sales and distribution services. The lottery wants to be among the fastest-growing in the country, and it’s looking to the gambling industry to help it reach that goal.