Articles

Local businesses open wallets for tornado relief

Spurred by fundraising campaigns by local television stations, more than $1 million has been raised to help victims of last week’s devastating tornadoes in southern Indiana. In addition to doing a good thing, the stations are getting a marketing boost from their efforts.

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TV stations prepare to unleash Super Bowl blitz

Local TV news operations have built temporary studios downtown, budgeted thousands for overtime, assigned special Super Bowl beats to field reporters, and will broadcast hours of extra news coverage between now and Feb. 6, the day after Super Bowl XLVI.

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Indy tourism officials launch Super Bowl ad campaign

The Indianapolis Convention & Visitors Association has launched a 25-day, $100,000 ad campaign to lure visitors to the city in the days leading up to the Super Bowl. The campaign targets the Chicago, Cincinnati and Louisville markets.

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USA Track & Field athletes want more freedom to lure sponsors

USA Track & Field hopes a more coherent TV schedule and a bigger presence at live events will generate interest in the sport that lasts beyond the summer Olympics. Yet USATF is at odds with some athletes who say they could line up more of their own sponsors, if it weren’t for the governing body’s rules.

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Emmis finds silver lining despite deep losses in 2Q

Indianapolis-based Emmis Communications Corp. announced Thursday that second-quarter revenue slipped from last year and losses nearly quadrupled. However, the sale of three radio stations for $120 million, a reduction in debt and increases in advertising give executives hope.

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