Carmel firm top notch in the tourism industry
Strategic Marketing & Research Inc., commonly known as SMARI, measures ad effectiveness for several states, attractions.
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Indiana Farm Bureau unveiling ads during Super Bowl
The insurer’s new campaign, developed by local advertising firm Young & Laramore, focuses on real-life situations amid a crowded field of competitors.
Hoosier State Press Association revamps co-op advertising
The press association hired a former marketing director for Columbus-based Home News Enterprises in late 2009 to spearhead the service.
Local ad agency wins Scotts account
Young & Laramore will coordinate national ad campaigns for the Marysville, Ohio-based Scotts LawnService. With 46 employees, Y&L is the third-largest ad agency in Indianapolis.
Jackson Group acquired by Houston company
Indianapolis-based The Jackson Group had 132 employees in mid-2010, ranking it the sixth-largest woman-owned business in the area, according to IBJ research.
Indianapolis Star gets new publisher
An Arizona newspaper executive is set to take over as publisher of The Indianapolis Star, replacing Michael Kane.
Caldwell VanRiper names new president, predicts stronger 2011
Former Finish Line executive Kevin Flynn is now a partner and will handle the agency’s day-to-day operations, taking over from Paula MacVittie.
Printer suing Indianapolis Woman publisher for $271K
Mignone Communications claims Weiss Communications, which publishes Indianapolis Woman, owes it $271,196 for printing costs dating to November 2007.
Online ‘daily deals’ coupons transform local advertising
A big-dollar offer from Google for Groupon—the undisputed king of a U.S. daily deal industry already worth $2.5 billion a year—has emboldened an armada of coupon competitors looking to grab a piece of the fast-growing market.
Celebrity TV ads tout Allison Transmission
A Chevrolet campaign could make the Speedway-based manufacturer more of a household name.
Ad Age: Steak n Shake seeking new agency
Two years and at least two advertising agencies after ending a long-term advertising deal, Steak n Shake is reviewing pitches from agencies interested in its business, according to a report from industry publication Advertising Age.
Promotus Advertising wins state tobacco cessation account
The Indiana Tobacco Prevention and Cessation account is worth $1.6 million to the minority owned agency.
WTHR’s status as TV news leader starting to erode
Ad buyers are watching the November sweeps period to see if the NBC affiliate bounces back from recent periods when it lost ground in the ratings.
Sports teams spend millions on latest in digital signage
The omnipresence of electronic devices in today’s society has changed the rules of the game for operators of sports stadiums, triggering an arms race to see who can have the biggest jumbotron, the longest ribbon board and the most eye-popping digital displays.
Court limits lawyers soliciting accident victims
The new rule prevents attorneys from soliciting clients in personal injury or wrongful death cases within 30 days of an accident or disaster.
Veteran local ad exec Pearson lands on his feet after closing firm
After industry “paradigm shift,” the man behind some of the city’s most memorable campaigns is working for a small agency.
Young & Laramore wins Indiana Farm Bureau account
Young & Laramore “will embark on a brand positioning assignment, and will handle all advertising and marketing communications” for the insurance company.
Publicis snags three clients, expects strong 2010
The Indianapolis agency has scored a string of new accounts, and company officials say revenue will be up this year.
MZD Advertising expands with franchising division
MZD Advertising is stepping outside the realm of traditional agency work to grow its revenue stream. In the process, it’s
attempting to bring a new form of auto racing to Indianapolis.
Startup shoots for better Craigslist
Zankit, on online classified ad firm that thinks it has a better solution than Craigslist, was hatched only last month and
plans a late-July launch. It’s the product of six strangers who met at Indianapolis Startup Weekend just last month.