A rejuvenating massage and facial were the inspiration for Jennifer Rubenstein to found Simply Well LLC, a marketing business that launched the Simply Well Book in September. The book features offers from 46 locally owned salons, organic markets, yoga studios and similar businesses.
Strategic Marketing & Research Inc., commonly known as SMARI, measures ad effectiveness for several states, attractions.
The insurer’s new campaign, developed by local advertising firm Young & Laramore, focuses on real-life situations amid a crowded field of competitors.
The press association hired a former marketing director for Columbus-based Home News Enterprises in late 2009 to spearhead the service.
Young & Laramore will coordinate national ad campaigns for the Marysville, Ohio-based Scotts LawnService. With 46 employees, Y&L is the third-largest ad agency in Indianapolis.
Indianapolis-based The Jackson Group had 132 employees in mid-2010, ranking it the sixth-largest woman-owned business in the area, according to IBJ research.
An Arizona newspaper executive is set to take over as publisher of The Indianapolis Star, replacing Michael Kane.
Former Finish Line executive Kevin Flynn is now a partner and will handle the agency’s day-to-day operations, taking over from Paula MacVittie.
Mignone Communications claims Weiss Communications, which publishes Indianapolis Woman, owes it $271,196 for printing costs dating to November 2007.
A big-dollar offer from Google for Groupon—the undisputed king of a U.S. daily deal industry already worth $2.5 billion a year—has emboldened an armada of coupon competitors looking to grab a piece of the fast-growing market.
A Chevrolet campaign could make the Speedway-based manufacturer more of a household name.
Two years and at least two advertising agencies after ending a long-term advertising deal, Steak n Shake is reviewing pitches from agencies interested in its business, according to a report from industry publication Advertising Age.
The Indiana Tobacco Prevention and Cessation account is worth $1.6 million to the minority owned agency.
Ad buyers are watching the November sweeps period to see if the NBC affiliate bounces back from recent periods when it lost ground in the ratings.
The omnipresence of electronic devices in today’s society has changed the rules of the game for operators of sports stadiums, triggering an arms race to see who can have the biggest jumbotron, the longest ribbon board and the most eye-popping digital displays.
The new rule prevents attorneys from soliciting clients in personal injury or wrongful death cases within 30 days of an accident or disaster.
After industry “paradigm shift,” the man behind some of the city’s most memorable campaigns is working for a small agency.
Young & Laramore “will embark on a brand positioning assignment, and will handle all advertising and marketing communications” for the insurance company.
The Indianapolis agency has scored a string of new accounts, and company officials say revenue will be up this year.
MZD Advertising is stepping outside the realm of traditional agency work to grow its revenue stream. In the process, it’s
attempting to bring a new form of auto racing to Indianapolis.
