JMV already boosting The Fan’s ad revenue
Even before ratings arrive, WFNI-AM 1070 officials said they have signed two major advertisers this month due to the recent
hire of new afternoon host JMV.
Advertising
Articles
Coles Marketing lands account for gardening firm
The locally based firm will serve as the ad agency for SteadyGro, which aims to optimize soilless plant growth.
Live Nation seeks dismissal of Murat lawsuit
Beverly Hills, Calif.-based entertainment company says lease gives it the right to change venue’s name to Old National Centre.
MZD lands tourism account for Hendricks County
Seventeen agencies submitted proposals for the account.
Indianapolis Colts owner Irsay appears in Toyota TV commercial
The TV ads are being launched as the Japanese car maker tries to recover from the public relations hit it took following a
massive recall earlier this year.
Answer to Murat’s naming-rights fight likely to be found in lease
The Murat Temple Association, a Shriners affiliate that owns the iconic building, is suing Live Nation and Old National Bank
over a naming-rights deal announced March 16.
Shriners sue Live Nation, Old National over Murat renaming
The Murat Temple Association is a Shriners affiiate that owns the Murat Centre, which on March 16 was renamed the “Old National
Centre” in a three-year deal between the bank and Live Nation.
Sales slowdown prompts biz model change at Weblink
Software maker took abrupt turn into advertising for its customers when recession threatened.
Sales slowdown prompts biz model change at Weblink
Software maker took abrupt turn into advertising for its customers when recession threatened.
Indians ready to score with Comcast, Brighthouse TV deal
A full season of televised games will give franchise a platform to promote attendance at Victory Field.
Young & Laramore recaptures Stanley Steemer account
The deal is no small coup. According to industry insiders, Stanley Steemer spends $50 million to $60 million in advertising
annually.
Norwood moving to Florida; Indianapolis losing 99 jobs
Norwood Promotional Products is departing Indianapolis for Clearwater, Fla., as part of a larger consolidation undertaken
by the company’s parent, Bic Graphic USA.
Young & Laramore wins back Stanley Steemer account
Indianapolis’ largest ad agency has achieved a rare coup in the advertising world, winning back one of its biggest former
clients: flooring and upholstery cleaning firm Stanley Steemer.
Super Bowl TV spot brings Leno, Letterman together
Super Bowl viewers were rubbing their eyes at the sight of a TV spot pairing CBS late-night host David Letterman with longtime
NBC archrival Jay Leno, plus media magnate Oprah Winfrey.
Billboard decision was defiant
[In the Jan. 4 issue], IBJ covered the State Fair board’s decision to permit a digital billboard at the
Fairgrounds on Fall Creek Parkway. One of the opening lines, “Take that, Indianapolis” in the article was apt.
Businesses walk fine line when supporting Colts
As Super Bowl approaches, companies unaffiliated with the Colts avoid becoming victims of the NFL’s strict trademark-enforcement
policies by supporting the team in generic fashion.
CBS sells out Super Bowl advertising slots
More than a dozen first-timers will kick off ad campaigns with spots purchased during the Super Bowl on Sunday, making up
for holes left by Priceline.com and Toyota.
Thoughts on the Tebow ad
From the perspective of return on investment, the Super Bowl ad might be considered a failure.
TrendyMinds signs ad deals, extends pact with NASCAR’s Harvick
Agency to handle public relations and advertising for Cincinnati Bell’s three markets
NBC’s Jay Leno failure puts pinch on WTHR
With its 11 p.m. news ratings declining and its network partner, NBC, struggling to plug the 10 p.m. programming slot crucial
to those ratings, WTHR-TV Channel 13 finds itself at a precarious crossroads.