The Murat Temple Association, a Shriners affiliate that owns the iconic building, is suing Live Nation and Old National Bank
over a naming-rights deal announced March 16.
The Murat Temple Association is a Shriners affiiate that owns the Murat Centre, which on March 16 was renamed the “Old National
Centre” in a three-year deal between the bank and Live Nation.
Software maker took abrupt turn into advertising for its customers when recession threatened.
Software maker took abrupt turn into advertising for its customers when recession threatened.
A full season of televised games will give franchise a platform to promote attendance at Victory Field.
The deal is no small coup. According to industry insiders, Stanley Steemer spends $50 million to $60 million in advertising
annually.
Norwood Promotional Products is departing Indianapolis for Clearwater, Fla., as part of a larger consolidation undertaken
by the company’s parent, Bic Graphic USA.
Indianapolis’ largest ad agency has achieved a rare coup in the advertising world, winning back one of its biggest former
clients: flooring and upholstery cleaning firm Stanley Steemer.
Super Bowl viewers were rubbing their eyes at the sight of a TV spot pairing CBS late-night host David Letterman with longtime
NBC archrival Jay Leno, plus media magnate Oprah Winfrey.
[In the Jan. 4 issue], IBJ covered the State Fair board’s decision to permit a digital billboard at the
Fairgrounds on Fall Creek Parkway. One of the opening lines, “Take that, Indianapolis” in the article was apt.
As Super Bowl approaches, companies unaffiliated with the Colts avoid becoming victims of the NFL’s strict trademark-enforcement
policies by supporting the team in generic fashion.
More than a dozen first-timers will kick off ad campaigns with spots purchased during the Super Bowl on Sunday, making up
for holes left by Priceline.com and Toyota.
From the perspective of return on investment, the Super Bowl ad might be considered a failure.
Agency to handle public relations and advertising for Cincinnati Bell’s three markets
With its 11 p.m. news ratings declining and its network partner, NBC, struggling to plug the 10 p.m. programming slot crucial
to those ratings, WTHR-TV Channel 13 finds itself at a precarious crossroads.
Local advertisers and media buyers said they’ll keep a close eye on the first half of 2010 to see
how Patrick, who launched his show Jan. 4, matches up against WFNI-AM 1070’s afternoon drive time
show.
Mayor Greg Ballard this month rolled out the first of what he hopes will be 10 to 15 city sponsorship and advertising deals
this year, with the aim of saving taxpayers hundreds of thousands of dollars annually.
The state Supreme Court is considering changing Indiana’s rules governing advertising by attorneys.
KFC agreed to pay city for smoke detectors and fire extinguishers in exchange for using Indianapolis Fire Department to help
it launch new fiery grilled wings. Mayor Greg Ballard hopes the deal is the first of many such corporate sponsorships.
Clear Channel Outdoor is building Marion County’s first full-size digital billboard along Fall Creek Parkway on the
grounds of the Indiana State Fair. The first message might as well be: Take that, Indianapolis!
