At a time many local advertising agencies are struggling, one firm is growing with an unusual new division aimed at measuring
the effects of social media on movies and actors. Bradley and Montgomery late last summer launched Fizziology as a stand-alone
enterprise.
CEO Ron Pearson attributed the decision to the difficult economic conditions. The firm was hit particularly
hard in 2007, when it lost a $20 million HHGregg advertising account.
Even before ratings arrive, WFNI-AM 1070 officials said they have signed two major advertisers this month due to the recent
hire of new afternoon host JMV.
The locally based firm will serve as the ad agency for SteadyGro, which aims to optimize soilless plant growth.
Beverly Hills, Calif.-based entertainment company says lease gives it the right to change venue’s name to Old National Centre.
Seventeen agencies submitted proposals for the account.
The TV ads are being launched as the Japanese car maker tries to recover from the public relations hit it took following a
massive recall earlier this year.
The Murat Temple Association, a Shriners affiliate that owns the iconic building, is suing Live Nation and Old National Bank
over a naming-rights deal announced March 16.
The Murat Temple Association is a Shriners affiiate that owns the Murat Centre, which on March 16 was renamed the “Old National
Centre” in a three-year deal between the bank and Live Nation.
Software maker took abrupt turn into advertising for its customers when recession threatened.
Software maker took abrupt turn into advertising for its customers when recession threatened.
A full season of televised games will give franchise a platform to promote attendance at Victory Field.
The deal is no small coup. According to industry insiders, Stanley Steemer spends $50 million to $60 million in advertising
annually.
Norwood Promotional Products is departing Indianapolis for Clearwater, Fla., as part of a larger consolidation undertaken
by the company’s parent, Bic Graphic USA.
Indianapolis’ largest ad agency has achieved a rare coup in the advertising world, winning back one of its biggest former
clients: flooring and upholstery cleaning firm Stanley Steemer.
Super Bowl viewers were rubbing their eyes at the sight of a TV spot pairing CBS late-night host David Letterman with longtime
NBC archrival Jay Leno, plus media magnate Oprah Winfrey.
[In the Jan. 4 issue], IBJ covered the State Fair board’s decision to permit a digital billboard at the
Fairgrounds on Fall Creek Parkway. One of the opening lines, “Take that, Indianapolis” in the article was apt.
As Super Bowl approaches, companies unaffiliated with the Colts avoid becoming victims of the NFL’s strict trademark-enforcement
policies by supporting the team in generic fashion.
More than a dozen first-timers will kick off ad campaigns with spots purchased during the Super Bowl on Sunday, making up
for holes left by Priceline.com and Toyota.
From the perspective of return on investment, the Super Bowl ad might be considered a failure.
