Donnie Babb’s Gauge Media Group started in his basement at tortoise speed but now churns out $2 million
in sales with a staff of nine full-time and 15 part-time employees.
The banking crisis isn’t the only reason to rethink the ubiquitous “We care” theme.
Indianapolis Visitors Channel, which airs on closed-circuit networks
in more than 6,400 area hotel rooms, highlights some of the city’s most popular attractions and promotes local businesses—both
through traditional advertising and sponsored features.
Red Digital Cinema Technology gives video producers the ability to shoot in high-definition quality without
the expense of film, and local advertisers are taking advantage.
A summer advertising campaign launched by the Indianapolis Convention & Visitors Association helped produce more visitors
and dollars for central Indiana, even though the organization spent less this year marketing the region.
Horizon League Commissioner Jon LeCrone never envisioned himself getting into the television business. But that
changed in 2004 when he saw a Butler University women’s basketball game being aired on a laptop computer.
The disappointing debut of “The Jay Leno Show” at 10 p.m. on NBC has hammered ratings for the 11 p.m. newscast
of local affiliate WTHR-TV Channel 13, cutting its average audience by nearly half. But the Indianapolis NBC affiliate says
it will rebound in the fight with its CBS rival because the Leno show has fresh programming year around.
Fund-raising consultant Achieve will provide a year of free coaching or consulting. Advertising and public
relations firm TrendyMinds is also accepting applications. The Achieve grant for coaching is valued at $2,000, while the grant
for consulting is worth as much as $12,000.
Emmis Communications Corp. suffered a whopping loss of $135.6 million in its most recent fiscal quarter, the Indianapolis-based
media company reported Friday morning.
A new eye-grabbing advertising design in The Indianapolis Star has some wondering where ad content stops and news
content begins.
The Indiana Department of Transportation is trying to get a better handle on exactly how many billboards sit along the state’s
highways after a federal agency found problems in Indiana and threatened to withhold $90 million.
Two local advertising agencies recently signed new clients: MZD Advertising signed a deal to be agency of record for Edward’s Transmissions and Engines, and Kron & Associates recently was named agency of record for the School of Adult Learning at Anderson University.
Indianapolis-based ExactTarget announced this morning that it has launched a new international division in London following
its acquisition of Keymail Marketing.
A new federal regulation that prohibits the use of auto-dialing machines to make prerecorded telephone calls isn’t as strict
as the one already in use in Indiana.
Indianapolis-based Miles Brinson Brown, also known as MB2 Advertising, is opening an office in Chicago Sept. 1. MB2 will be
represented by Account Coordinator Victor Tinnish in the Chicago market area.
MillerWhite LLC, an Indianapolis-based marketing and communications firm, recently signed a deal to produce
a new logo, tag line and Web site for the Shelby County Development Corp., a Shelbyville-based economic development organization.
Marsh Supermarkets’ decision to stop honoring a $10 online coupon just days after introducing the promotion has angered
hundreds of followers of the grocer’s Facebook page.
Three Indianapolis advertising and marketing veterans have launched a new full-service agency. While the timing might not
be great—with the swooning economy—Dave Lesh, Bruce Dean and Bill Hendrickson think they have the experience to
forge a solid business.
Vision3, a local advertising and marketing firm, is offering free creative services to area not-for-profits Aug. 27. Application deadline for Vision3’s third annual CreateAthon is July 20.
Bennett Innovation is celebrating its 25th year by giving away $25,000 in services to a worthy not-for-profit.
