TrendyMinds signs ad deals, extends pact with NASCAR’s Harvick
Agency to handle public relations and advertising for Cincinnati Bell’s three markets
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Articles
NBC’s Jay Leno failure puts pinch on WTHR
With its 11 p.m. news ratings declining and its network partner, NBC, struggling to plug the 10 p.m. programming slot crucial
to those ratings, WTHR-TV Channel 13 finds itself at a precarious crossroads.
Patrick’s return may reshuffle sports-talk ad spending
Local advertisers and media buyers said they’ll keep a close eye on the first half of 2010 to see
how Patrick, who launched his show Jan. 4, matches up against WFNI-AM 1070’s afternoon drive time
show.
City’s plan to raise money with sponsorships takes wing with KFC
Mayor Greg Ballard this month rolled out the first of what he hopes will be 10 to 15 city sponsorship and advertising deals
this year, with the aim of saving taxpayers hundreds of thousands of dollars annually.
Supreme Court considering changes to lawyer ad rules
The state Supreme Court is considering changing Indiana’s rules governing advertising by attorneys.
IFD gets finger-lickin’ good sponsorship deal
KFC agreed to pay city for smoke detectors and fire extinguishers in exchange for using Indianapolis Fire Department to help
it launch new fiery grilled wings. Mayor Greg Ballard hopes the deal is the first of many such corporate sponsorships.
Fairgrounds’ digital billboard is exception to county ban
Clear Channel Outdoor is building Marion County’s first full-size digital billboard along Fall Creek Parkway on the
grounds of the Indiana State Fair. The first message might as well be: Take that, Indianapolis!
Entrepreneur parlays love of cars into successful media company
Donnie Babb’s Gauge Media Group started in his basement at tortoise speed but now churns out $2 million
in sales with a staff of nine full-time and 15 part-time employees.
Bank slogan gets acid test
The banking crisis isn’t the only reason to rethink the ubiquitous “We care” theme.
Hotel TV program touts Indianapolis, helps businesses reach travelers
Indianapolis Visitors Channel, which airs on closed-circuit networks
in more than 6,400 area hotel rooms, highlights some of the city’s most popular attractions and promotes local businesses—both
through traditional advertising and sponsored features.
New high-definition technology transforming television advertising in Indianapolis
Red Digital Cinema Technology gives video producers the ability to shoot in high-definition quality without
the expense of film, and local advertisers are taking advantage.
ICVA: Ad campaign helps draw more visitors to region
A summer advertising campaign launched by the Indianapolis Convention & Visitors Association helped produce more visitors
and dollars for central Indiana, even though the organization spent less this year marketing the region.
Horizon League wins acclaim for its Web-based sports network
Horizon League Commissioner Jon LeCrone never envisioned himself getting into the television business. But that
changed in 2004 when he saw a Butler University women’s basketball game being aired on a laptop computer.
WTHR, WISH in dog fight for 11 p.m. news ratings
The disappointing debut of “The Jay Leno Show” at 10 p.m. on NBC has hammered ratings for the 11 p.m. newscast
of local affiliate WTHR-TV Channel 13, cutting its average audience by nearly half. But the Indianapolis NBC affiliate says
it will rebound in the fight with its CBS rival because the Leno show has fresh programming year around.
Two Indianapolis companies offer pro bono work to not-for-profits
Fund-raising consultant Achieve will provide a year of free coaching or consulting. Advertising and public
relations firm TrendyMinds is also accepting applications. The Achieve grant for coaching is valued at $2,000, while the grant
for consulting is worth as much as $12,000.
Emmis smacked with quarterly loss of $135M
Emmis Communications Corp. suffered a whopping loss of $135.6 million in its most recent fiscal quarter, the Indianapolis-based
media company reported Friday morning.
Kroger ads in Star grab attention, raise eyebrows
A new eye-grabbing advertising design in The Indianapolis Star has some wondering where ad content stops and news
content begins.
More accurate count sought on Indiana billboards
The Indiana Department of Transportation is trying to get a better handle on exactly how many billboards sit along the state’s
highways after a federal agency found problems in Indiana and threatened to withhold $90 million.
MZD, Kron add clients to roster
Two local advertising agencies recently signed new clients: MZD Advertising signed a deal to be agency of record for Edward’s Transmissions and Engines, and Kron & Associates recently was named agency of record for the School of Adult Learning at Anderson University.
ExactTarget enters European market through acquisition
Indianapolis-based ExactTarget announced this morning that it has launched a new international division in London following
its acquisition of Keymail Marketing.