With its 11 p.m. news ratings declining and its network partner, NBC, struggling to plug the 10 p.m. programming slot crucial
to those ratings, WTHR-TV Channel 13 finds itself at a precarious crossroads.
Local advertisers and media buyers said they’ll keep a close eye on the first half of 2010 to see
how Patrick, who launched his show Jan. 4, matches up against WFNI-AM 1070’s afternoon drive time
show.
Mayor Greg Ballard this month rolled out the first of what he hopes will be 10 to 15 city sponsorship and advertising deals
this year, with the aim of saving taxpayers hundreds of thousands of dollars annually.
The state Supreme Court is considering changing Indiana’s rules governing advertising by attorneys.
KFC agreed to pay city for smoke detectors and fire extinguishers in exchange for using Indianapolis Fire Department to help
it launch new fiery grilled wings. Mayor Greg Ballard hopes the deal is the first of many such corporate sponsorships.
Clear Channel Outdoor is building Marion County’s first full-size digital billboard along Fall Creek Parkway on the
grounds of the Indiana State Fair. The first message might as well be: Take that, Indianapolis!
Donnie Babb’s Gauge Media Group started in his basement at tortoise speed but now churns out $2 million
in sales with a staff of nine full-time and 15 part-time employees.
The banking crisis isn’t the only reason to rethink the ubiquitous “We care” theme.
Indianapolis Visitors Channel, which airs on closed-circuit networks
in more than 6,400 area hotel rooms, highlights some of the city’s most popular attractions and promotes local businesses—both
through traditional advertising and sponsored features.
Red Digital Cinema Technology gives video producers the ability to shoot in high-definition quality without
the expense of film, and local advertisers are taking advantage.
A summer advertising campaign launched by the Indianapolis Convention & Visitors Association helped produce more visitors
and dollars for central Indiana, even though the organization spent less this year marketing the region.
Horizon League Commissioner Jon LeCrone never envisioned himself getting into the television business. But that
changed in 2004 when he saw a Butler University women’s basketball game being aired on a laptop computer.
The disappointing debut of “The Jay Leno Show” at 10 p.m. on NBC has hammered ratings for the 11 p.m. newscast
of local affiliate WTHR-TV Channel 13, cutting its average audience by nearly half. But the Indianapolis NBC affiliate says
it will rebound in the fight with its CBS rival because the Leno show has fresh programming year around.
Fund-raising consultant Achieve will provide a year of free coaching or consulting. Advertising and public
relations firm TrendyMinds is also accepting applications. The Achieve grant for coaching is valued at $2,000, while the grant
for consulting is worth as much as $12,000.
Emmis Communications Corp. suffered a whopping loss of $135.6 million in its most recent fiscal quarter, the Indianapolis-based
media company reported Friday morning.
A new eye-grabbing advertising design in The Indianapolis Star has some wondering where ad content stops and news
content begins.
The Indiana Department of Transportation is trying to get a better handle on exactly how many billboards sit along the state’s
highways after a federal agency found problems in Indiana and threatened to withhold $90 million.
Two local advertising agencies recently signed new clients: MZD Advertising signed a deal to be agency of record for Edward’s Transmissions and Engines, and Kron & Associates recently was named agency of record for the School of Adult Learning at Anderson University.
Indianapolis-based ExactTarget announced this morning that it has launched a new international division in London following
its acquisition of Keymail Marketing.
A new federal regulation that prohibits the use of auto-dialing machines to make prerecorded telephone calls isn’t as strict
as the one already in use in Indiana.
