Articles

Jennings County group hires PR firm

The Jennings County Economic Development Commission recently hired Indianapolis-based Brand Acceleration Inc. as its agency
of record to handle advertising, public relations and brand management.

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Airport hoping to double ad revenue with digital push

Indianapolis International Airport officials hope to double advertising revenue, pushing it past $1 million, when the midfield
terminal opens in November. That income, officials said, is important because it helps ease pressure on cash-strapped
airlines, allowing them to focus on offering more flights. The airport relies on non-airline revenue, such as food sales and
advertising, for about 60 percent of its revenue.

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MotoGP race will give Speedway whole new look

Fans walking into the Indianapolis Motor Speedway for the First MotoGP race there Sept. 14 likely won’t recognize the place. Sponsor ads will hang on the inside walls of the track. There will be a host of companies in the hospitality area–including Yamaha, Kawasaki, Ducati and Repsol–that have never set foot inside the Speedway’s grounds.  The motorcycle-specific nature of the Red Bull Indianapolis GP will permeate every facet of the event and affects all elements of the host city’s planning.

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Entrepreneur has high hopes for deck-chair markers

In late May, Darrell Bowman launched Lounge Hats LLC, an Indianapolis-based company that makes fabric covers that fit over
beach or pool-side chaise lounges to make one thing clear: This seat is taken. Bowman withdrew $20,000 from personal savings
and added another $50,000 from an investor, his friend Mike Oswalt, to start the company. He runs Lounge Hats out of his garage,
hiring a Chinese company to sew the hats and contracting with a local printer to finish them off.

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Ailing Steak n Shake rehires ad agency, but will pact stick?

Local advertising powerhouse Young & Laramore signed a new contract with Steak n Shake, one of its flagship clients, just
two weeks ago, but ad industry observers can’t help but wonder if the 18-year-old relationship is about to run its course.
Before the ink on the contract was dry, the struggling hamburger chain had a new board chairman who is likely to shuffle Steak
n Shake’s executive suite and take the company in a new direction.

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Guerrilla advertising might seem wacky, but often gets results

The 24 area Liberty Tax Service outlets are known for their human mascots dressed up as the Statue of Liberty or Uncle Sam,
standing on street corners and waving in traffic. Liberty’s approach is just one incarnation of one of the fastest-growing
trends in advertising: guerrilla marketing.

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State ads try to lure Illinois, Michigan businesses

Indiana’s friendly economic development rivalry against Michigan and Illinois is heating up. Confident that its business costs
are lower, Indiana has begun a six-month advertising campaign designed to attract companies across the state line.

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Billboards enter digital era

Remote-controlled digital billboards are revolutionizing the outdoor advertising industry nationwide, but a city prohibition
against the medium is preventing a rollout here.

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