City of Lawrence, billboard firms tangle with Marion County planners
What started as a dispute over a pair of digital billboards in Lawrence has evolved into a battle with broad implications
for Marion County.
What started as a dispute over a pair of digital billboards in Lawrence has evolved into a battle with broad implications
for Marion County.
Fueled by a $740,000 regional advertising campaign, local tourism spending went sky high even as the economy was in a free
fall.
Young & Laramore is making what it says are “significant” staff cuts in the wake of losing the Steak n Shake account.
Steak n Shake hopes to create buzz with its new marketing plan targeting youth.
For small businesses to survive, they must be prepared to withstand economic difficulties for some time…
The Morgan County Plan Commission has endorsed a new sign ordinance that requires electronic billboards to change no more
than once every 15 seconds.
The Jennings County Economic Development Commission recently hired Indianapolis-based Brand Acceleration Inc. as its agency
of record to handle advertising, public relations and brand management.
Indianapolis-based MZD Advertising topped a field of 14 agencies competing to become agency of record for Gap Solutions Inc.,
which provides contracted services that support the National Guard Child Care Program.
With the economic swoon and no political ad campaigns in 2009, TV ad revenue could hit a 10-year low next year.
Indianapolis International Airport officials hope to double advertising revenue, pushing it past $1 million, when the midfield
terminal opens in November. That income, officials said, is important because it helps ease pressure on cash-strapped
airlines, allowing them to focus on offering more flights. The airport relies on non-airline revenue, such as food sales and
advertising, for about 60 percent of its revenue.
Fans walking into the Indianapolis Motor Speedway for the First MotoGP race there Sept. 14 likely won’t recognize the place. Sponsor ads will hang on the inside walls of the track. There will be a host of companies in the hospitality area–including Yamaha, Kawasaki, Ducati and Repsol–that have never set foot inside the Speedway’s grounds. The motorcycle-specific nature of the Red Bull Indianapolis GP will permeate every facet of the event and affects all elements of the host city’s planning.
In late May, Darrell Bowman launched Lounge Hats LLC, an Indianapolis-based company that makes fabric covers that fit over
beach or pool-side chaise lounges to make one thing clear: This seat is taken. Bowman withdrew $20,000 from personal savings
and added another $50,000 from an investor, his friend Mike Oswalt, to start the company. He runs Lounge Hats out of his garage,
hiring a Chinese company to sew the hats and contracting with a local printer to finish them off.
A federal court this month gave a thumbs-down to a lawsuit filed by Angie’s List claiming that AT&T Yellow Pages violated
trademark laws by publishing ads containing the Angie’s List logo of a servicewoman giving a “thumbs-up.” But on June 25–two
weeks after the court dismissed the suit saying its legal arguments were “meager” and “insubstantial”–the publisher of online
and print business directories filed an amended case against AT&T in U.S. District Court.
Local advertising powerhouse Young & Laramore signed a new contract with Steak n Shake, one of its flagship clients, just
two weeks ago, but ad industry observers can’t help but wonder if the 18-year-old relationship is about to run its course.
Before the ink on the contract was dry, the struggling hamburger chain had a new board chairman who is likely to shuffle Steak
n Shake’s executive suite and take the company in a new direction.
Williams Randall Marketing Communications pulled a surprise victory by snatching the $2.5 million Indiana Office of Tourism
Development advertising account away from incumbent Hirons & Co. and eight other bidders, most of which were larger than Williams
Randall. The two-year contract starts July 1.
The 24 area Liberty Tax Service outlets are known for their human mascots dressed up as the Statue of Liberty or Uncle Sam,
standing on street corners and waving in traffic. Liberty’s approach is just one incarnation of one of the fastest-growing
trends in advertising: guerrilla marketing.
Indiana’s friendly economic development rivalry against Michigan and Illinois is heating up. Confident that its business costs
are lower, Indiana has begun a six-month advertising campaign designed to attract companies across the state line.
In an unlucky turn for area ad agencies, Hoosier Lottery officials rebuffed all six bidders for the creative portion of its
advertising account. The rejection of all bidders is an unusual occurrence in the ad industry and it has never before happened
with the lottery account, one of the most lucrative, high-profile jobs in the state.
Remote-controlled digital billboards are revolutionizing the outdoor advertising industry nationwide, but a city prohibition
against the medium is preventing a rollout here.
Production companies here say advertisements they’ve produced using high-definition technology are being held hostage by local television affiliates that have no way of showing them. The TV stations counter that they’re working as fast as they can to get up to speed.