IPL places big bet on a name change
One of Indianapolis’ oldest companies, Indianapolis Power & Light Co., is testing whether putting on a whole new look will help it get more recognition and affection than utilities’ normally see.
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Twitter to let users charge followers to see premium posts
The subscriptions will allow Twitter to tap into a broader range of revenue sources in a world where online advertising is dominated by a Facebook-Google duopoly.
Super Bowl ad roster features at least 20 newcomers, old favorites
Among them: Amazon shows off a sexy new body for its Alexa assistant, Dan Levy apologizes for eating M&M’s and Bud Light Seltzer Lemonade makes a downpour of lemons a metaphor for 2020’s troubles.
Indiana to air commercial during Super Bowl to promote COVID-19 vaccine
The TV spot, which will be broadcast in six markets throughout the state, will feature the family of an Indiana athletic director who died of COVID-19.
Budweiser joins Coke, Pepsi brands in sitting out Super Bowl
The pandemic has cut sharply into sales for many Super Bowl advertisers. With pricey ads costing an estimated $5.5 million for 30 seconds during the Feb. 7 broadcast on CBS, some may have decided it’s not worth it this year.
State hopes stories of recovery reach Hoosiers who are addicted
A three-year educational and marketing effort in Indiana called “Know the Facts” aims to build interest through simple, understated messages on billboards, buses, broadcast commercials and social media.
Google ad costs, not its dominance, irking small businesses
Google controls about 90% of global internet searches, but what’s unfair, many small business owners say, is the way it gives the greatest prominence in search results to the companies that spend the most on advertising.
TV spending adds up to nearly $12M in tight 5th District race
According to a report of media buys obtained by the IBJ, nearly $7 million has been spent collectively by Democrat Christina Hale’s campaign and organizations trying to get her elected over Republican candidate Victoria Spartz since August. About $4.9 million has collectively been spent by Spartz’s campaign and organizations hoping to elect her to the seat.
Q&A: Finding constellations in sea of ad metrics
Allison Bantz joined Pattern89 as chief customer officer just eight weeks ago, but she’s already got an inside line on one of the hottest commodities in 2020: predictability.
Google exec put on hot seat in Congress over advertising power
The Justice Department is reportedly readying a major case accusing Google of abusing its dominance in online search and advertising to stifle competition and boost its profits.
For media companies, college football’s cancellation might be good thing
A growing number of analysts and insiders are reaching a startling conclusion: The scrapping of the college Division I football season actually might come with as many silver linings as drawbacks—maybe even more.
Area ad agency adding 145 jobs, moving its HQ to downtown Indy even as industry shrinks overall
The Indiana Economic Development Corp. has offered JDA Worldwide and its newly created parent company, Prolific, up to $2.2 million in tax credits to support its expansion plans.
Era of free news for Facebook, Google could soon be over
A regulator will this month publish draft rules forcing the two U.S. tech giants to share revenue generated from news with the original publishers. Should others follow, it would chip away at two of the most wildly successful business models of the 21st century.
Marketing agency JDA Worldwide names new president
Phil Daniels joins the fast-growing Carmel-based marketing agency after more than 11 years at health care analytics software firm Springbuk, which he co-founded in 2009.
Visit Indy spending $50K on digital ads to entice visitors
The tourism group’s new “You Have Earned It” campaign focuses on Indiana residents and relies heavily on Facebook and Google advertising platforms.
Catalog retailers see reason for optimism after declines
A catalog-industry rebound appears in the works, fueled in part by what might seem an unlikely group: younger shoppers who find it’s sometimes easier, more satisfying and even nostalgic, flipping pages rather than clicking links.
Lilly launches awareness campaign for insulin discount options
Under fire from politicians, patients and health care advocates over the price of insulin, Eli Lilly and Co. announced a campaign Thursday morning to raise awareness of cost-saving options for the drug.
Buttigieg calls Facebook’s political ad policy a ‘mistake’
South Bend Mayor Pete Buttigieg has come under criticism from rival Elizabeth Warren, who charges that Buttigieg is too cozy with Facebook. Buttigieg’s aides confirmed that his campaign hired two digital analytics staff recommended by Facebook CEO Mark Zuckerberg.
Republican councilor endorses Hogsett in new radio ad
Republican Susie Cordi, who was elected to the council in 2015 and is not seeking re-election this year, is featured in a radio ad released Monday by the campaign for Democratic incumbent Mayor Joe Hogsett
Fishers-based Vibenomics launches national advertising sales initiative
Fishers-based audio marketing technology company Vibenomics Inc. on Tuesday announced it has begun selling ad spots to national advertisers for audio commercials that will be played across many or all of its clients’ in-house controlled radio stations.