Google controls about 90% of global internet searches, but what’s unfair, many small business owners say, is the way it gives the greatest prominence in search results to the companies that spend the most on advertising.
According to a report of media buys obtained by the IBJ, nearly $7 million has been spent collectively by Democrat Christina Hale’s campaign and organizations trying to get her elected over Republican candidate Victoria Spartz since August. About $4.9 million has collectively been spent by Spartz’s campaign and organizations hoping to elect her to the seat.
Allison Bantz joined Pattern89 as chief customer officer just eight weeks ago, but she’s already got an inside line on one of the hottest commodities in 2020: predictability.
The Justice Department is reportedly readying a major case accusing Google of abusing its dominance in online search and advertising to stifle competition and boost its profits.
A growing number of analysts and insiders are reaching a startling conclusion: The scrapping of the college Division I football season actually might come with as many silver linings as drawbacks—maybe even more.
The Indiana Economic Development Corp. has offered JDA Worldwide and its newly created parent company, Prolific, up to $2.2 million in tax credits to support its expansion plans.
A regulator will this month publish draft rules forcing the two U.S. tech giants to share revenue generated from news with the original publishers. Should others follow, it would chip away at two of the most wildly successful business models of the 21st century.
Phil Daniels joins the fast-growing Carmel-based marketing agency after more than 11 years at health care analytics software firm Springbuk, which he co-founded in 2009.
The tourism group’s new “You Have Earned It” campaign focuses on Indiana residents and relies heavily on Facebook and Google advertising platforms.
A catalog-industry rebound appears in the works, fueled in part by what might seem an unlikely group: younger shoppers who find it’s sometimes easier, more satisfying and even nostalgic, flipping pages rather than clicking links.
Under fire from politicians, patients and health care advocates over the price of insulin, Eli Lilly and Co. announced a campaign Thursday morning to raise awareness of cost-saving options for the drug.
South Bend Mayor Pete Buttigieg has come under criticism from rival Elizabeth Warren, who charges that Buttigieg is too cozy with Facebook. Buttigieg’s aides confirmed that his campaign hired two digital analytics staff recommended by Facebook CEO Mark Zuckerberg.
Republican Susie Cordi, who was elected to the council in 2015 and is not seeking re-election this year, is featured in a radio ad released Monday by the campaign for Democratic incumbent Mayor Joe Hogsett
Fishers-based audio marketing technology company Vibenomics Inc. on Tuesday announced it has begun selling ad spots to national advertisers for audio commercials that will be played across many or all of its clients’ in-house controlled radio stations.
Responding to a lawsuit by Eli Lilly and two other companies, a federal judge Monday blocked a major White House initiative on prescription drug costs, saying the Trump administration lacked the legal authority to require drugmakers to disclose their prices in TV ads.
Members of both parties on Tuesday suggested legislation may be necessary for the financially struggling U.S. news industry as lawmakers began a bipartisan investigation into the market dominance of Silicon Valley companies.
Politicians and outside antitrust analysts have expressed concern in recent years that Google controls too much of the online digital ad process.
The network’s ad blitz and all-in production effort are part of a strategy to capitalize on the network’s recent lock on all IndyCar broadcasts.
David and Marilyn Shank decided to fold the firm they founded out of their house in 1987 rather than sell it. The agency, which became known for crisis communications, had a laundry list of big-name clients.
A coalition opposed to the development of two downtown convention hotels plans to launch a “significant” multimedia advertising campaign Thursday with hopes of swaying the public—and lawmakers—on the issue.
