Local Publicis office awaiting merger fallout
One of the city’s top ad agencies is still waiting to see how a merger between French parent Publicis Groupe and New York-based Omnicom affects the local operation.
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Indianapolis Indians seeking new ad agency
Indianapolis-based Hirons & Co. has held the contract for 10 years. But earlier this year, the Indians decided it was time to see if Hirons or another agency had new ideas.
Young & Laramore launches all-digital campaign for Scotts
The growing preference for online-based advertising, exemplified by Y&L’s new campaign for the national lawn-care service, is helping sow the seeds of traditional media’s decline.
Ad exec’s buttom line: Just be relevant
Young & Laramore President Tom Denari challenged conventional thinking in a March 21 column in Advertising Age.
Steak n Shake pays settlement to former ad agency
Steak n Shake, which last year lost a breach-of-contract lawsuit brought by its former advertising agency, has settled the case rather than let the court decide damages.
Insurer tapping Super Bowl to continue ad campaign
Indiana Farm Bureau Insurance will unveil two new ads during game-day coverage Sunday as part of its successful “Stop Knocking on Wood” marketing effort.
Hoosier Lottery hires ad agency for creative work
The Hoosier Lottery announced Wednesday it has hired Mortenson Safar Kim (formerly MeyerWallis) as its new creative advertising agency of record. Lottery officials have promised to increase marketing.
Lottery manager ramping up advertising budget
The Hoosier Lottery’s new manager plans to launch a branding campaign in the spring as part of a business plan that calls for a significantly larger advertising budget. That could be good news for Indiana ad agencies.
Microsoft, Chase fuel ad shop’s growth spurt
Thanks to blossoming relationships with corporate behemoths like Microsoft and JPMorgan Chase, local ad agency Bradley and Montgomery is making plans to double its 50-employee work force.
MillerWhite signs slew of new clients in last six months
Marketing firm lines up almost two dozen clients, most of them based in Indiana.
Carmel ad shop FatAtom prospers by defying norms
In a time when many local, regional and national ad firms have been forced to downsize, FatAtom Marketing has seen its revenue increase from $180,000 in 2008 to a projected $1.25 million this year, CEO Todd Muffley said.
Indianapolis Symphony Orchestra signs three-year deal with Hirons
Local agency will work with ISO on overall brand strategy, including print and digital marketing.
Local ad firm BrandWidth rebounds after internal turmoil
BrandWidth puts legal scuffle behind it, emerges to nab several national accounts.
Boutique Anderson ad agency expanding to Indianapolis
Four-person shop opening office downtown got its start at Flagship Enterprise incubator.
MediaSauce co-owner leaves firm, starts new ad agency
Magnitude already has landed several big clients, including the Indiana Pacers and Northwestern University.
LEADING QUESTIONS: Ad exec boils down rules for success
Bruce Bryant founded Promotus Advertising with little experience as an entrepreneur. Through mentors, biblical scripture and hard-won experience, he has culled several tenets for staying solvent and keeping a clear head.
Axiom signs ad deal with Community Health Network
The new agency owned by ad industry veterans is full service with an emphasis on branding.
Trio of ad agency executives launches boutique firm
Three well-known advertising industry executives formed an agency this month that industry insiders think could make some noise in the local market.
Marketing firm 5MetaCom focuses on clients with technical needs
Owner Chris Wirthwein insists the Carmel firm with growing billings serves Indiana companies within a two-hour drive.
Marketing firm TrendyMinds moving to Market Street
The company has purchased a former labor union hall building and plans to invest $1 million to refurbish the property before moving in early next year.