In an unlucky turn for area ad agencies, Hoosier Lottery officials rebuffed all six bidders for the creative portion of its
advertising account. The rejection of all bidders is an unusual occurrence in the ad industry and it has never before happened
with the lottery account, one of the most lucrative, high-profile jobs in the state.
Hhgregg’s decision to take its $20-million-plus advertising account out of state is sending shock waves through the local
creative community. The Indianapolis-based electronics and appliance retailer’s longtime agency of record, Pearson McMahon
Fletcher England, will lose a third of its staff as a result, including three of five active partners.
As head of MZD Urban, a division of one of the city’s largest advertising agencies–MZD Advertising–Troy Julian Gipson is
ready to take the city into the future of multicultural marketing.
HH Gregg–under increasing market pressure–has put its multimillion-dollar advertising account up for bid, and Pearson McMahon
Fletcher England this month decided not to pursue the contract it has held for an unprecedented 24 years.
