Allison to sponsor Sarah Fisher Racing
The Speedway-based transmission company will be an associate sponsor of the team’s entry in the 100th-anniversary Indy 500.
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Articles
Tony George voted back onto Hulman & Co. board
Hulman & Co. board expands by four in attempt to better position company that oversees Indianapolis Motor Speedway and IndyCar Series.
Just Marketing International expands in Daytona, Charlotte
The local motorsports marketing firm employs about 90 in its Zionsville office.
Dreyer & Reinbold expanding racing operations
Carmel-based team is building a 12,000-square-foot addition at its headquarters that will house a state-of-the-art machine shop outfitted with high-tech milling machines manufactured by Indianapolis-based Hurco Cos.
Florida marketing firm suing IRL over Izod contract
Florida-based CV Sports Marketing Inc. alleges in a lawsuit that the IRL and Indianapolis Motor Speedway could owe millions of dollars in fees relating to its role in landing Izod as a title sponsor.
Gourmet popcorn maker launching IndyCar products
Indianapolis-based Just Pop In signed a multiyear deal with the racing series.
IndyCar, other circuits show signs of motorsports recovery
Open-wheel series leads resurgence in sponsorship dollars flowing to racing circuits, venues and teams.
IndyCar Series, Speedway open California office to build buzz
The office in Santa Monica is meant to make inroads into the media and entertainment industries.
NHRA moves tech department to Indianapolis
The California-based National Hot Rod Association said Thursday that it is moving its technical department headquarters to Indianapolis to be closer to many of its race teams headquartered here.
IndyCar deal creates series-branded insurance plan
Open-wheel race series signs three-year sponsorship pact with Dallas-based Global Corporate Alliance.
Post office issuing Indianapolis 500 anniversary stamp
Ray Harroun, winner of the 1911 Indianapolis 500, will be featured on a U.S. postage stamp this year to commemorate 100 years of racing at the famed Brickyard.
Ganassi locating two new race teams in Brownsburg
Izod IndyCar Series team owner will invest $3.3 million and create up to 30 jobs. Ganassi plans to begin hiring employees immediately to prepare for the start of the 2011 season.
Penske adds third new sponsor to IndyCar team
On Monday, Roger Penske's IndyCar team said Izod will become the primary sponsor for the No. 6 car, driven by Ryan Briscoe, at the Indianapolis 500 and several other races, and will be an associate sponsor for all three cars for the 2011 season.
Penske signs Meijer to multiyear sponsorship deal
The Meijer grocery store chain will join Penske as a sponsor of its three-car IndyCar Series program, beginning with the 2011 season.
Izod claims 350-percent return from IndyCar Series
Izod officials said that in 2010, Izod brand awareness increased 10 percentage points, brand familiarity rose 16 percent among 25- to 35-year-old men, and digital impressions increased 20 percent over 2009.
IndyCar star Sarah Fisher won’t drive in 2011
Fisher will hand the keys to Ed Carpenter so she can focus on her role as team owner of Sarah Fisher Racing and explore growth opportunities.
Racing equipment maker Simpson testing helmets for football
Bill Simpson, one of the biggest names in motorsports safety, is getting involved in the crusade to make a better football helmet and reduce the number of concussions in the National Football League.
GM’s move to IndyCar could cost up to $50 million
Heavy investments in research and development, testing and marketing will be needed for the Detroit-based automaker to keep up with Honda.
Speedway bolsters staff as Indy 500 centennial nears
IMS hires former Goldsmith aid Doug Boles to drum up interest, ticket sales in tough environment for motor racing.
Sam Schmidt Motorsports moves into Tony George’s former shop
Old Vision Racing HQ gives Schmidt team room to expand.