On Monday, Roger Penske's IndyCar team said Izod will become the primary sponsor for the No. 6 car, driven by Ryan Briscoe, at the Indianapolis 500 and several other races, and will be an associate sponsor for all three cars for the 2011 season.
The Meijer grocery store chain will join Penske as a sponsor of its three-car IndyCar Series program, beginning with the 2011 season.
Izod officials said that in 2010, Izod brand awareness increased 10 percentage points, brand familiarity rose 16 percent among 25- to 35-year-old men, and digital impressions increased 20 percent over 2009.
Fisher will hand the keys to Ed Carpenter so she can focus on her role as team owner of Sarah Fisher Racing and explore growth opportunities.
Bill Simpson, one of the biggest names in motorsports safety, is getting involved in the crusade to make a better football helmet and reduce the number of concussions in the National Football League.
Heavy investments in research and development, testing and marketing will be needed for the Detroit-based automaker to keep up with Honda.
IMS hires former Goldsmith aid Doug Boles to drum up interest, ticket sales in tough environment for motor racing.
Old Vision Racing HQ gives Schmidt team room to expand.
The awards were determined by votes of fans at IRL events throughout the season and on indycar.com.
Speedway officials announced a classic car show would kick off the events for the 100th anniversary of the first race.
Fresh off signing deal with Brazilian coffee maker, Indy Racing League executive promises much bigger sponsorship announcement within two weeks.
The award-winning filmmaker behind such giant-screen gems as “The Ultimate Wave” and “Super Speedway” is developing an IMAX 3D movie focused on the Indianapolis 500-Mile Race and the evolution of motorsports.
Financial terms of the deal were not released, but industry sources said the multiyear deal is valued at $1 million annually for the open-wheel race series.
Shortly after this year’s first Indianapolis MotoGP practice started Friday, Indianapolis Motor Speedway CEO Jeff Belskus
said the
two sides had agreed to a one-year contract extension that will bring the event back for a fourth year in 2011.
The National Hot Rod Association has had to go into fuel conservation mode during the recent economic downturn, but the California-based
drag racing series seems to have come through the recession in better shape than many of its motorsports brethren.
National Biofuels Distribution LLC, a subsidiary of Carmel-based Telamon Corp., signs two distribution contracts to expand
its distribution reach. The company began marketing its ethanol-based racing fuel, Ignite, about a year ago.
Motorsports insiders think the Brickyard 400’s declining fortunes will hasten the Hulman-George family’s decision
on the future of the Indy Racing League, which the NASCAR race has helped subsidize.
The Lakeville-based company won a victory in the antitrust case brought by Pittsburgh-based Specialty Tires of America,
which objected to exclusive contracts for the supplying of racing tires.
Three days after witnessing the smallest Brickyard 400 crowd in the race's 17-year history, Indianapolis Motor Speedway
CEO Jeff Belskus said he intends to cut ticket prices for about 75 percent of fans at next year's race.
With Jamie McMurray's victory in the Brickyard 400 on Sunday, owner Chip Ganassi claimed the first
team triple crown
in American auto racing: winning the Daytona 500, Indianapolis 500 and Brickyard 400 in the same year.
