Fuzzy Zoeller’s vodka firm sponsors Tony George’s Vision Racing
Financial terms of the deal were not released, but motorsports business experts said it was a six-figure deal.
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City inks long-term deal with motorsports show
An agreement with the International Motorsports Industry Show will keep it in the city indefinitely. Attendance for the three-day
December convention is expected to top 20,000.
LEADING QUESTIONS: Racing promotions require big drive
Motorsports marketer Zak Brown, once a driver, feeds his competitive fire in the board room, and believes big egos are
good for business.
Dallara plans $7M facility in Speedway for IndyCar
The racing company’s only operations outside of Italy could create more than 80 new jobs in the Indianapolis area.
Indy Racing League set to announce new chassis
Racing insiders say Dallara and Lola are frontrunners to become the new Indy Racing League chassis providers.
Indy Racing League signs Avis as new sponsor
Avis will take an active role in promoting the series through e-mail campaigns, displays at select airports, and other large-scale
promotions, company officials said.
Impact Racing wins latest court battle over safety labels
Ruling prevents industry-certification group from breaking contract with Brownsburg-based company founded by Bill Simpson.
IndyCar boss, Izod face uphill battle in promoting series
New IndyCar Series CEO Randy Bernard needs to attract more fans as TV ratings slip and networks and sponsors get antsy. Izod,
in the first year of a six-year contract, hopes strategically deployed glitterati will help rev up interest.
Just Marketing International nabs Formula One deal in India
India-based JPSK Sports Private Ltd. hired JMI to provide strategic consulting for the venue that will host the inaugural
Formula One Indian Grand Prix in 2011.
Franchitti earns $2.8 million for Indy 500 win
Franchitti’s earnings were part of an overall purse of $13,592,815. The paychecks were announced at the annual victory dinner
Monday at the Indianapolis Motor Speedway.
Flawless Franchitti wins his second Indy 500
Two years removed from his failed try in NASCAR, the Scottish driver holds on with barely a gallon of fuel in the
tank. Meanwhile, the much-touted Penske team falls victim to its own blundering.
Formula One set for U.S. comeback
Formula One, which hasn’t conducted a U.S. race since 2007 in Indianapolis, plans to return to the United States in 2012 with
an event at a new track in Austin, Texas.
Sweeping new rules await Indy 500, insiders predict
An overhaul of the Indianapolis 500 and Indy Racing League, possibly as soon as 2012, could take the legendary race back to
its roots as a bellwether of automotive innovation. Engine and chassis rules for the 500 might be greatly loosened, encouraging
the kind of technological innovation that made the race famous.
This year’s 500 to feature litany of changes
Race organizers, trying to save money and pump new life into Indy’s old qualifying format, have shaken up the status quo.
BENNER: Speedway’s centennial becomes a crossroads
Just two years ago, the future seemed as bright for the Indy Racing League. But that was then. This is now.
State job fair part of Speedway’s May festivities
The central Indiana WorkOne Center is teaming with the Indianapolis Motor Speedway to present Career Day @ the Brickyard,
an event that mixes job searching with racing.
Television ratings jump for Indy Racing League’s Long Beach race
Ratings for the first three races of the 2010 season have grown 67 percent over last year.
Penske signs deal with Shell to sponsor three Indy Racing League drivers
The new deal includes associate sponsorship of Penske’s Indy Racing League drivers Helio Castroneves, Will Power and
Ryan Briscoe.
George courting F1 again, but maybe not for Indy
Tony George, who was Indianapolis Motor Speedway and Indy Racing League chairman until last June, was in China for several
days this month to
attend F1’s Chinese Grand Prix in Shanghai April 18 at the invitation of F1 boss Bernie Ecclestone.
Impact Racing reaches agreement over safety labels
Bill Simpson’s Impact Racing LLC reached an agreement Thursday with an industry-certification group that will allow the company
to continue selling race car safety gear made this year and last.