Articles

Fred Glass takes center stage in IU football’s ad campaign

Athletics Director Fred Glass isn’t just calling an audible, he’s changing the advertising
playbook in Bloomington. Glass, along with his new senior assistant athletics director for marketing, Patrick
Kraft, are upping the ante this football season, with a 67-percent boost in television advertising and 20-percent boost in
the total media buy.

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NCAA’s CFO named interim president

James L. Isch, the NCAA’s long-time chief financial officer, has been named interim president of the association, replacing
Myles Brand, who died last week of pancreatic cancer.

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NCAA, city haggle over Final Four rental deal

A little more than six months before the 2010 NCAA men’s Final Four is set to tip off at Lucas Oil Stadium, the NCAA
has not yet finalized a rental deal for the facility. While officials for the NCAA and Local Organizing Committee,
the group charged with operating the event in Indianapolis, downplay any problems, sports business experts say it is unusual
not to have an agreement pinned down in the months leading up to the event.

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IU to induct Knight into hall of fame

Former Indiana University coach Bob Knight will be inducted Nov. 6 into the school’s athletic hall of fame, but it remains
to be seen if The General will come marching back to Bloomington.

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IUPUI rethinks track and field stadium

In its 20-year master strategy unveiled in December, IUPUI planned to tear down its track-and-field stadium along New York Street to make room for a mixed-use housing and retail development. Now IUPUI Chancellor Charles Bantz says those plans have been reconsidered.

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Marketing veteran to lead Circle City Classic

The Circle City Classic has hired Marc Williams, an East Coast marketing consultant, as its executive director, a post vacated in March when Tony Mason left to become senior vice president for the 2012 Super Bowl Host Committee.

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BSU football scores record TV ratings, attendance boost

The Ball State University victory over Central Michigan University Nov. 19, televised live on ESPN2 and seen in more than
1.6 million homes, ranks as the most-viewed and highest-rated college football game ever for a Tuesday or Wednesday night
on the network.

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