Borshoff is latest communications company to diversify: Firm known for public relations seeks creative growth
An Indianapolis-based firm long known for public relations and crisis communications work is now trying to make its mark as a full-service advertising agency. Borshoff, formerly Borshoff Johnson Matthews, last month hired Art Haynie, a veteran Los Angeles-based creative director, to bolster the effort. “Public relations has been our handle for a long time,” said company founder Myra Borshoff Cook. “Now, we have to get the word out that we’re just as strong in other areas. To grow we feel…