Mark Mayer: Marketing like a superstar: Lessons from Taylor Swift
Taylor Swift is not just an entertainer but a masterful brand strategist who can provide lessons not only for the entertainment industry but also for just about any business’s brand.
Entrepreneurship Column
Articles
Jess Carter: Information overload? How to focus your data strategy
A good data strategy is not about tools and architecture. It’s about leveraging the data I have or can get to help the business accomplish its mission.
Ilya Rekhter: Indiana should seize Bitcoin opportunities
We already have key pieces of the puzzle in place: a good business climate, reliable power and an IEDC data center incentive.
Kim and Tom Saxton: The myths that hold back health care innovation
Innovating in health care is not just hard and expensive—it is REALLY hard and expensive.
Entrepreneurship: Why on earth did Megawatt sponsor a race car?
It was a celebration of community, a testament to embracing risks, and a demonstration of the surprising return on investment that comes from unconventional paths.
Kim and Todd Saxton: Look close to home for innovations, but don’t forget the innovators
Startups need to consider three challenges that surround innovations and IP.
Entrepreneurship: Is it time to sell? Here is how we decided.
People I meet are often curious about why we decided to sell, the process of selling our business, and what the business looked like after the acquisition.