Articles

Startups launch apps to facilitate good deeds

Two startup firms, Cause.It LLC and Trensy LLC, have created tools that link charitable behavior and consumption. Like the hit app Foursquare, the newcomers encourage users to “check in” when they show up at events or complete activities so they can earn rewards offered by local businesses.

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Entrepreneurs see early success with new liqueur

Blue MF is a vodka-and-rum-based liqueur concocted by three Indiana University fraternity brothers turned entrepreneurs. Their firm, Indianapolis-based More Fun Liqueur, launched its signature drink in October and now is seeking investors to help fund expansion.

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Startup coaches clients on dating

Miss Pivot is a social-skills training company that offers one-on-one coaching from professional “wing” women, group classes on topics like starting conversations, and now a mobile app that promises users the knowledge they need to “Fire Cupid.”

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Small businesses angle for piece of the big game

More than 400 companies statewide qualified for this year’s NFL Emerging Business program, an initiative that aims to open doors for minority- and women-owned enterprises seeking a sliver of Super Bowl spending.

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Entrepreneurs take risks without betting the farm

Some small-business owners are taking divergent paths to build revenue during difficult economic times. Some are adding products and services, while others are focusing on core competencies. What’s your take on the different strategies?

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Entrepreneurs aim to deliver custom beverages

uFlavor_WatchVideoMad scientists, rejoice: An Indianapolis startup is rolling out a make-your-own-soft-drink campaign its founders hope will become the YouTube of the beverage industry. They left Thursday night on a 6,000-mile promotional tour.

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