SURF THIS: Our changing expectation of experts
It seems like everyone is an expert at something. We have automobile experts, stock market experts, antique experts… my company even has a client who’s a sheep and goat expert. In an I n t e r n e t – c e n t r i c world, though, these experts can find themselves in a tough place. Online, information is clamoring to be free (or pretty cheap) and readily available. It’s no longer enough to declare yourself an…