RETURN ON TECHNOLOGY: If you’ve got the culture, you can share knowledge online
There’s a new buzzword just aching to make its way into your vocabulary. It’s “distributed cognition.” It means two or more heads are better than one. Nobody knows everything, so it’s a good idea to hook everybody together in big webs of knowledge. For many knowledge-management vendors, it’s a recycling of their sales pitches for knowledge bases and the like. The theory is that if you can get everybody busily contributing knowledge to an online location where others can use…