Zoo gets boost from marketing campaign: Attraction is drawing record crowds by luring more visitors from farther away
The Indianapolis Zoo’s attendance has increased 50 percent in the last decade, reaching record levels the last two years. More than 1.2 million people visited the downtown attraction last year. Zoo officials credit an aggressive advertising and marketing campaign in 2003 and 2004 for the most recent attendance jumps. The zoo hired Lodge Design Co. to help spread its message around central Indiana, but also asked the small, Indianapolisbased agency to help bring in more remote visitors, targeting those within…