Benefits brokers dive deeper into wellness: Employers look to prevention to lower health costs
Gibson Insurance Group is the latest benefits broker to get more serious about wellness. The South Bend-based firm, which has an office in Indianapolis, has hired a dedicated wellness director to help its clients refine and assess their wellness programs for workers. Nicole Fallowfield, the former vice president of sales for Principal Wellness Co. in Indianapolis, will work out of Gibson’s downtown Indianapolis office but serve Gibson’s clients throughout Indiana. By hiring Fallowfield, Gibson joins a budding trend among brokers…