WellPoint bets on managing disease: Proving savings difficult, but insurers say it works
It’s a program with big promises and big profits. Yet it’s hard to measure its payoff. It’s disease management-an industry euphemism for health insurers’ efforts to make sure chronically ill customers receive the best health care they can-before they get rushed to the hospital. Indianapolis-based WellPoint Inc. says disease management helps it win business over other health benefits companies. It also says it saves its customers nearly three times as much money as they invest and improves the quality of…