Smaller-sized meetings bring in big bucks for city: Hospitality group sees value in events of all scales
Even event planners hire event planners. When Cynthia Howell needed to plan an event in the city for a state health care organization, she called Betsy Ward, a member of the meetings team at the Indianapolis Convention and Visitors Association. With what Howell calls minimal effort on her part, the Indiana Primary Health Care Association Inc. will stay in 50 rooms for two nights at the Sheraton Indianapolis Hotel and Suites at Keystone at the Crossing this fall. The group…