Articles

WellPoint pushes sales force to market life, dental, vision

WellPoint Inc. touts as the company’s biggest strength its dominant market share in its health insurance markets. But now
the officers of the company are working to branch out beyond health insurance. They’re training their sales force
on how to better sell dental, vision and even life and disability insurance–which WellPoint refers to as its specialty group
of products.

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Ex-WellPoint VP sues, says he was axed for testifying in drug case

WellPoint Inc. prides itself on working to hold down the rising cost of health care. But to hear one of its former vice
presidents tell it, the company retaliated against him when he worked to do just that. In a lawsuit against
WellPoint, Dr. Randy Axelrod claims his former employer forced him out when he tried to curtail a drugmaker’s
controversial pricing strategy that was costing WellPoint money.

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WellPoint expected to look for growth overseas

WellPoint Inc., the most dominant health insurer in the United States, registers as barely a pipsqueak in the rest of the
world. But it’s only a matter of time, say industry experts, before WellPoint plunges into foreign markets to grow sales of
its health benefits and services.

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Janitors want Lilly, WellPoint to push for better health benefits

Service Employees International Union Local 3 is backing local janitors as they restart contract negotiations April 16 with
five of the largest janitorial contractors in Indianapolis. SEIU now is taking direct aim at Lilly, health insurer WellPoint
Inc. and even some local hospitals, hoping they will pressure the janitorial contractors to come to terms.

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Anthem increases its hold on Indiana

Anthem Insurance Co. added nearly 75,000 commercial customers last year, pushing its total up more than 4 percent. Anthem,
a subsidiary of Indianapolis-based WellPoint Inc., now claims a whopping 1.8 million commercial customers in the state. The
trouble is, Anthem’s dominance limits price competition, according to benefits brokers, making it hard for local HMOs such
as M-Plan or even some national players to compete.

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Braly gains prestige–fast

At the beginning of 2007, few people outside WellPoint Inc. had even heard of Angela Braly. Nine months later, Fortune magazine
named her the fourth most powerful woman in business.

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WellPoint adjusts to executive exodus

Fifteen senior executives have left WellPoint Inc. since November 2004, when the giant health insurer formed through Indianapolis-based
Anthem Inc.’s $16.5 billion acquisition of California-based WellPoint Health Networks Inc. The merger made many of them rich,
work at WellPoint was grueling, and personal commitments called. So they moved on.

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WellPoint aims for Hispanic market

A team inside WellPoint Inc. that created a successful product for the 20-somethings is hard at work trying to create a similar
winner among Hispanics. A roughly 25-person team has researched Hispanics for two years and now is using its findings to establish
a separate brand name, a new Web site and grass-roots techniques to reach Hispanics.

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Bill challenges WellPoint’s ‘favored’ status

A bill moving through the Indiana General Assembly could remove one of the major weapons Anthem Blue Cross and Blue Shield
has used to preserve its market dominion. Senate Bill 114 would forbid health care providers from granting Anthem–or any
other health insurer–so-called “most favored nation” clauses.

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Angie’s List explores rating doctors

Angie’s List is preparing to bring its patented dose of consumer empowerment to your local doctor’s office. The Web-based
rating service–which started 2007 by expanding into 30 more cities–hopes to launch a pilot program in Indianapolis that
rates doctors, insurers and others in the health care business.

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