Lucas Oil founder Forrest Lucas said the title sponsorship deal his company signed has doubled the firm's brand image. He said the deal's value far exceeds the $20 million annually his company is paying, and that value will be increased by next year's Super Bowl.
If the Colts are going to win a second Super Bowl in Indianapolis before Peyton Manning retires, Bill Polian's team-building strategy must be altered now.
Two NFL teams are offering Stanford coach Jim Harbaugh $7 million annually to be their head coach, despite no experience in this arena. That puts him in elite company near Bill Belichick.
If NFL jersey sales are any indication, the Indianapolis Colts all-star QB ranks behind the second-string rookie in fan following.
The behavior of Philadelphia Eagles players as Indianapolis Colts receiver Austin Collie lay motionless on the ground during Sunday's game was enough to make fans' stomachs turn.
Contract negotiations between Colts QB Peyton Manning and team owner Jim Irsay are filled with untold pressures and unparalleled leverage.
Instead of talking about his impending free agent status, Greg Oden and his agent, Mike Conley Sr., might want to focus on more immediate concerns.
In a city where residents are hyper-sensitive to the misdeeds of high-paid athletes, Colts can't afford to let team's image erode.
In the wake of the stir he caused on his local radio show Monday, Colts President Bill Polian this morning said the expansion of the NFL regular season from 16 to 18 games is not a done deal.
Prime-time promo proves open-wheel racing still synonomous with Indianapolis. Image of Dwight Freeney busting through corn field focuses on state's roots, not its present or future.
There's no "finders keepers policy" when it comes to equipment that flies into the stands during a Colts game, said a team executive.
Man known for smashing car windows, then offering to fix them for tidy sum has resurfaced downtown recently.
It would take a police officer, fire fighter or school teacher making $60,000 a year, 333.33 years to make what Colts' safety Bob Sanders got in guaranteed money from his current contract.
TV crew couldn't turn away fast enough as Texans safety Bernard Pollard gives Colts receiver Reggie Wayne, and millions watching at home, an awful earful.
Profane tirade shows just how serious the labor situation is in the National Football League. Lockout could jeopardize Indy's 2012 Super Bowl.
The Indianapolis Colts Thursday night found a new back-up quarterback. More importantly, team officials have potentially unearthed Peyton Manning's eventual replacement.
Colts quarterback Peyton Manning thinks with two fewer pre-season games, undrafted free agents such as Jeff Saturday and Dominic
Rhodes would have difficulty making the roster.
Auto parts retailing giant bought the naming rights to the NHRA facility in Indianapolis, and it wants its money's worth.
But the transition could be challenging.
Colts quarterback shows during this year's ESPY Awards ceremony that he could some day be a movie star.
A decade ago, team officials veered onto a different marketing path. Now the team has more sponsors than any other NFL team
and a growing list of fans that want season tickets.
