New Indy 500 TV partner NBC lifts marketing to new level
The network’s ad blitz and all-in production effort are part of a strategy to capitalize on the network’s recent lock on all IndyCar broadcasts.
Indianapolis Motor Speedway
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IndyCar hoping debris deflector helps protect drivers
More than two dozen drivers spent Wednesday testing the deflector, which is designed to reduce the risk of head injuries. It will be the latest safety device to make its debut at the Indy 500.
McLaren headed back to Indy 500 and, eventually, IndyCar
Under former Zionsville marketing executive Zak Brown, McLaren Racing is attempting to make a lasting return to the IndyCar.
UPDATE: Brickyard 400 moving to Fourth of July weekend in 2020
Speedway and NASCAR officials plan to play up the patriotism theme to promote the event’s new schedule.
UPDATE: Cummins, Indianapolis Motor Speedway ink sponsorship deal
The agreement is set to commemorate Cummins Inc.’s 100th anniversary and includes a parade lap before the Indy 500 featuring five Cummins-engineered cars that previously participated in the race.
IndyCar to debut titanium cockpit protection in Indianapolis 500
The device dubbed "Advanced Frontal Protection" will officially debut when practice begins next month and is expected to be used for the remainder of the IndyCar season.
Financial services firm inks deal to sponsor Indianapolis 500
Financial services firm Gainbridge has reached a multiyear deal to become the presenting sponsor of the Indianapolis 500, race officials announced Thursday. It becomes just the second presenting sponsor in the race’s history.
Red Bull Air Race returning to Indianapolis for at least one more year
The local event is one of eight races on the 2019 Red Bull Air Race World Championship circuit and the only one scheduled for North America.
IndyCar Series tabs Japanese infotech firm as new title sponsor
The deal with NTT might surprise some fans of IndyCar, which for its past two sponsorship cycles has paired with brands widely recognized by American audiences. But NTT is well-known overseas and wants to grow its global brand.
Speedway expected to continue growth in wake of matriarch’s death
The Indianapolis Motor Speedway was not for sale before the Nov. 3 death of Mari Hulman George—the matriarch of IMS and IndyCar Series parent Hulman & Co. And it’s not now.
Museum inside Indianapolis Motor Speedway is planning massive expansion, renovation
Planning for the project is still in the early stages but it’s likely to cost tens of millions of dollars.
Attendance remains steady for third running of Red Bull Air Race
Attendance for this year’s Red Bull Air Race at Indianapolis Motor Speedway was down only slightly from a year ago. The event was in the third year of a three-year contract, but IMS officials aren’t ruling out a return.
Chief marketing exec to leave IndyCar, IMS at end of year
C.J. O’Donnell plans to leave Hulman Motorsports after a five-year run as chief marketing officer for both IndyCar and the Indianapolis Motor Speedway.
Keselowski hands Team Penske its first Brickyard 400 victory
With his first victory in 25 NASCAR Cup tries at his favorite racing venue, Roger Penske joined Chip Ganassi as the only owners to win both the Indy 500 and Brickyard 400 in the same year.
After wet weekend in Indy, racing begins at Brickyard
Following three solid days of rain, the first of two NASCAR races is under way at Indianapolis Motor Speedway.
Brickyard 400 postponed until Monday afternoon
A full schedule of events planned for Indianapolis Motor Speedway this weekend were washed out by the rain.
Images from this year’s Indy 500 become track’s default street view in Google Maps
A Google Street View team circled the 2-1/2 mile track by truck—taking 360-degree images along the way—just minutes before the green flag dropped for this year’s race.
IBJ Podcast: What will it take to turn the Brickyard 400 around?
Indianapolis Motor Speedway President Doug Boles talks about whether a new date and more weekend activities will bring fans back to the Brickyard 400.
Derek Daly admits to using slur, but not in the way Lamey described it
Auto racing analyst Derek Daly, who was fired by WISH-TV on Wednesday, said former Indianapolis Colts broadcaster Bob Lamey was completely inaccurate in his retelling of the incident, which led to both of them losing jobs.
Shifts in strategy, date of Brickyard 400 fuel officials’ optimism
Despite the yellow warning flags flying all around NASCAR, the Indianapolis Motor Speedway has its foot on the gas as it prepares for the Brickyard 400 on Sept. 9.