When will corporate travel come back?
An industry coalition is launching an attack on the ‘AIG effect’ in the hope of restoring a lucrative niche.
Marketing
Articles
As other WNBA teams struggle, Indiana Fever becomes model of stability
An aggressive year-round sales effort and the backing of the Indiana Pacers’ owner and top executive have pushed the Indiana Fever to profitability and helped the 15-year-old team become one of the WNBA’s model franchises.
Indianapolis Downtown Inc. to go by new name
Indianapolis Downtown Inc., a 21-year-old public-private promotional group, plans to do business under a new name as part of a strategic plan, it announced Wednesday morning.
Carmel sports marketing firm plans headquarters expansion
U/S Sports Advisors said it will spend $1.1 million on an expansion at its Carmel headquarters, increasing employment by 36 jobs by the end of 2018.
IU schools tackle new marketing strategies
Indiana University is taking steps to better market itself to students and donors, using a strategy more common to consumer products.
Banks beckon wary millennials
Institutions have uphill climb to build trust with generation scarred by financial crisis.
Carmel marketer deploys flying camera
Carmel marketing firm Fat Atom’s new toy tends to draw a crowd, giving the agency high hopes for the business its drone could deliver.
Lilly reaches multiyear agreement to sponsor IMS race
The race, which takes place the day before the annual NASCAR Brickyard 400 race at IMS, will be called the Lilly Diabetes 250.
ExactTarget acquisition boosted Indy’s tech mojo, local execs say
Near the first anniversary of ExactTarget’s $2.5 billion purchase by Salesforce.com, local tech gurus explain how the acquisition lifted all ships by bringing new prestige, investment and expertise to the city.
Angie’s List Grand Prix sponsorship targets service providers
It was no surprise that the Indianapolis Motor Speedway approached the Indianapolis-based consumer-review service about sponsorship of the Grand Prix of Indianapolis before the inaugural event in May. But the first response from Angie’s List CEO Bill Oesterle was no.
Late Pacers slump didn’t slow season-ticket renewals
The season-ticket renewal rate for next season is around 93 percent, and season-ticket sales are 15 percent ahead of last season, said Todd Taylor, the team’s chief marketing and sales officer.
Author John Green sees earnings boost as movie debut nears
Indianapolis author John Green has sold more than 10.7 million copies of his novel “The Fault in Our Stars,” suggesting royalty earnings of more than $6 million, before the movie deal and merchandise sales.
Angie’s List namesake extends company brand with nationwide how-to segments
Chief Marketing Officer Angie Hicks-Bowman spends an hour and a half each month recording consumer-advice segments hat are downloaded by more than 100 television stations around the country and incorporated into their own consumer news segments.
Lilly’s latest sales strategy: the soft sell
Eli Lilly and Co. thinks it has a secret weapon to return to growth. No, it’s not a new blockbuster drug—although Lilly will most likely have several new products hit the market this year and next. Rather, it’s an unorthodox, softer approach put into play by its U.S. sales force.
New state slogan clashes with city goal of cosmopolitan image
The state tourism department’s new tag line, “Honest to Goodness Indiana,” is so folksy that some wonder whether there’s a disconnect between what it says about the state and how the city of Indianapolis is trying to distinguish itself.
Banks gathering all their clients’ eggs into one basket
Banks and credit unions facing more competition from online lenders—and now even from big-box stores offering financial products—are working harder to get a bigger piece of a customer’s wallet over the long haul.
Angie’s List to offer service provider app
The company plans to offer an app by San Francisco-based vWorkApp that will allow members to interact more conveniently with service providers.
New ExactTarget software could connect everyday objects to Internet
The Indianapolis software developer is building technology for objects outside the typical computers, phones or tablets that marketers most often use to reach out to consumers, things like refrigerators, clothing and even toothbrushes.
Local advertising agency boosts work force
Willow Marketing hires eight people following a brutal period of downsizing for most agencies, nearly doubling its staff.
Unintentional entrepreneur parlayed consumer-electronics savvy into PR firm
Arland Communications, run by former Thomson Consumer Electronics spokesman Dave Arland, is the only area firm focused entirely on the $200 billion-plus annual consumer electronics market.