IndyCar racing to line up sponsors to replace Izod
The IndyCar Series’ quest to find a presenting sponsor that could eventually replace Izod as title sponsor—a task series officials earlier this year called their top sales priority—has taken a blow.
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NewsBlues blog takes dig at former news chief at WXIN
Lee Rosenthal's new TV station in San Francisco was breathlessly promotional about its coverage of the Asiana Airlines crash.
ExactTarget option gains approach $300M
xactTarget Inc.’s sale will swell the value of employee stock options to nearly $300 million—a windfall local tech experts expect will launch a wave of entrepreneurship over the next several years.
ExactTarget sale caps success story; CEO mum on Indy work force
ExactTarget CEO Scott Dorsey said the company will remain “very committed to Indianapolis” after its $2.5 billion buyout by tech giant Salesforce.com, but he would not comment on potential changes to the local work force of more than 1,000 employees.
DialAmerica plans local call center with 170 workers
DialAmerica said Wednesday that it has opened the facility near Interstate 465 and Michigan Road on the city’s northwest side, giving the company 24 call centers in 14 different states.
Indianapolis Indians seeking new ad agency
Indianapolis-based Hirons & Co. has held the contract for 10 years. But earlier this year, the Indians decided it was time to see if Hirons or another agency had new ideas.
Slingshot is shifting aim away from SEO
After Google cracked down on some of the tools companies were using to improve their positions in search results, Indianapolis-based Slingshot SEO opted to launch a sister brand called Digital Relevance that will focus on earning media attention.
Lawsuit threatens NCAA’s amateur business model
On June 20, a California federal court will determine if an antitrust lawsuit brought by former UCLA basketball player Ed O’Bannon—who argues he should’ve been paid for the use of his likeness on game broadcasts and in EA Sports video games—can become a class action.
Art imitates life in commercial based on Kosene family
Former Indianapolis filmmaker Alex Kosene bases the story in a local advertising shoot for a Swiss watchmaker on his relationship with his developer dad.
Young & Laramore launches all-digital campaign for Scotts
The growing preference for online-based advertising, exemplified by Y&L’s new campaign for the national lawn-care service, is helping sow the seeds of traditional media’s decline.
Digital marketers try to cut through clutter
Element Three is among dozens of ad/marketing firms in the city that put digital marketing—in a dizzying array of formats and specialties—front-and-center. Often led by “millennial” types in their 20s and 30s to whom things like social media are second nature, they’re giving ensconced agencies a run for their money.
Smartphone videos rewrite rules of customer research
Carmel-based Strategic Marketing & Research Inc. is among firms tapping the capabilities of video-enabled smartphones to gain insights into consumers’ thoughts and emotions. They’re doing this by having consumers use their phones to shoot a video diary of their product experiences.
Graphic designer advises marketers on nuances of reaching Latinos
Advertiser Carlos Sosa has designed some very recognizable work—including logos for IndyGo and the Indianapolis Indians—but he is more focused these days on helping businesses more effectively market to the Indianapolis Latino community.
ExactTarget lands on tech shopping list for buyout
ExactTarget Inc.’s strong position in digital marketing has made the Indianapolis company a tempting acquisition target for Salesforce.com and other tech-industry suitors, Wall Street analysts believe.
Running events proliferate; sponsor dollars pour in
The 500 Festival Mini Marathon in May will once again focus Hoosier attention on distance running—a sport where shifting demographics and rising interest have combined to generate strong sponsorship revenue.
New economic development chiefs plan branding blitz
The state of Indiana will have a new brand, under a campaign the Indiana Economic Development Corp. plans to launch this summer. The campaign is one of a few tweaks that Commerce Secretary Victor Smith and IEDC President Eric Doden are making to Indiana’s job-growth strategy.
Preaching to the choir could be good strategy
Call it culture-powered marketing or internal marketing or just good business. Whatever the label, it makes sense for organizations to cultivate a work environment where employees rally around a shared objective.
Marketer SmallBox helping clients improve their cultures
In mid-2011, the staff of local Web marketing firm SmallBox began a period of self-reflection that allowed the team to identify its “North Star,” the purpose, mission and vision that keeps a company headed in the right direction. It’s now spreading the word.
Digital marketer Raidious to add up to 75 downtown jobs
The company, which currently has 20 Indianapolis employees, began its expansion this fall by leasing 2,800 square feet of office space in the Morrison Opera House, 47 S. Meridian St.
Hoosier Lottery hires ad agency for creative work
The Hoosier Lottery announced Wednesday it has hired Mortenson Safar Kim (formerly MeyerWallis) as its new creative advertising agency of record. Lottery officials have promised to increase marketing.