Hospital loyalty low among patients in central Indiana
Regenstrief study finds many visit two different facilities within year’s time.
Regenstrief study finds many visit two different facilities within year’s time.
Virginia-based strategist has been involved in high-profile races across the country.
This summer, Ivy Tech Community College rolled out a nearly $1 million marketing campaign that stressed the school’s affordability versus other higher education options. The message appears to have hit home. What looked like an impending 15-percent reduction in fall enrollment ended up at just under 5 percent.
Marketing firm lines up almost two dozen clients, most of them based in Indiana.
The drugmaker recently drafted social media guidelines it hopes can help it expand its use of social media to more of its employees—without running afoul of regulators.
In a time when many local, regional and national ad firms have been forced to downsize, FatAtom Marketing has seen its revenue increase from $180,000 in 2008 to a projected $1.25 million this year, CEO Todd Muffley said.
More small businesses are turning to technology to connect with clients. Nationwide, over half of firms with fewer than 100 employees use social media, according to a 2012 survey from research firm SMB Group Inc.
The Illinois Lottery is not a model Indiana should follow in seeking a private manager to boost revenue, according to Illinois’ own lottery chief. Hoosier Lottery officials say they’ve taken steps to avoid the problems Illinois had with its privatization contract, but several key elements of the process mirror Illinois’.
Local agency will work with ISO on overall brand strategy, including print and digital marketing.
Direct-to-consumer marketing of star drivers could be just what the series needs to boost interest, TV ratings.
It’s out with sporting events and in with fashion shows as firms try to make female clients feel more welcome.
Sherry Seiwert, former executive director of the Indiana Housing and Community Development Authority, begins Aug. 6 as president of Indianapolis Downtown Inc., the group that charges itself with developing, maintaining and promoting the heart of the city.
Chicago tourism officials earlier this year unleashed a major advertising campaign that threatens to encroach on one of Indianapolis’ primary leisure travel segments. The Second City for the first time ever is marketing itself to other cities in the Midwest, such as St. Louis and Cincinnati, that are key targets for Indianapolis.
Angie's List Inc. saw revenue jump 74 percent in the second quarter, but the Indianapolis-based contractor-ratings service continued to see growing losses as the result of higher marketing expenses. The company’s stock fell more than 10 percent Thursday.
The $791 million Hoosier Lottery threw open bidding July 11 for a 10-year contract on marketing, sales and distribution services. The lottery wants to be among the fastest-growing in the country, and it’s looking to the gambling industry to help it reach that goal.
Travel writers’ annual meeting is a coup, but pressure is on to score a good impression
The interactive virtual tour gives customers a glimpse of the layout and decor of a business without setting foot inside the location. For St. Elmo Steak House, where the service was introduced locally, it was an easy sell.
Compendium Software says there’s money to be made in creating a place where marketing content can be centralized and repurposed and sent out via e-mail newsletters, social media channels and—of course—blogs.
Stung by a 2-14 season and the departure of star quarterback Peyton Manning, the Indianapolis Colts this month hired Get Real Sports Sales and six summer interns to help sell 3,000 season tickets that weren’t moving.
The Indianapolis Motor Speedway is selling advertising along the world-famous, 103-year-old race course for the first time ever, a break with tradition that promises to boost its financial firepower as racetracks nationwide are struggling.