Central Indiana city looks to relax business sign rules
Greenfield officials are proposing new measures to relax the city’s strict sign standards in an effort to be more friendly to businesses.
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Startup answers call for better phone bank
Noblesville-based VolunteerYourVoice is setting out to revolutionize phone banks with a Web app that allows advocacy groups to manage virtual campaigns, getting instant results from calls volunteers make through their home computers.
ExactTarget buys interactive marketing firms for $116M
The newly public tech company said it paid $95.5 million for Atlanta-based Pardot LLC and $21 million for Indianapolis-based iGoDigital.
Resurgent Pacers see lift in ticket sales
The Indiana Pacers continued scoring long after last season ended in the second round of the NBA playoffs. The Pacers sales staff hit high-water marks during the off-season that the franchise hasn’t seen in five years. And with almost four weeks until the regular-season home opener Nov. 3, the Pacers are shooting for more.
IndyCar execs say distractions mask progress
IndyCar Series officials insist the open-wheel circuit is on the right track despite a drop in its television ratings, tepid attendance and persistent rumors that it will be sold and its CEO will be fired.
WEB REVIEW: The clickable, trackable, lovable nature of e-mail marketing
E-mail boasts so many traits that marketers need and want that it should be the No. 1 crush for all of them.
Hospital loyalty low among patients in central Indiana
Regenstrief study finds many visit two different facilities within year’s time.
Gregg’s media consultant specializes in off-beat ads
Virginia-based strategist has been involved in high-profile races across the country.
Ivy Tech battles enrollment dip by promoting its lower tuition
This summer, Ivy Tech Community College rolled out a nearly $1 million marketing campaign that stressed the school’s affordability versus other higher education options. The message appears to have hit home. What looked like an impending 15-percent reduction in fall enrollment ended up at just under 5 percent.
MillerWhite signs slew of new clients in last six months
Marketing firm lines up almost two dozen clients, most of them based in Indiana.
Eli Lilly aims to ramp up social media presence
The drugmaker recently drafted social media guidelines it hopes can help it expand its use of social media to more of its employees—without running afoul of regulators.
Carmel ad shop FatAtom prospers by defying norms
In a time when many local, regional and national ad firms have been forced to downsize, FatAtom Marketing has seen its revenue increase from $180,000 in 2008 to a projected $1.25 million this year, CEO Todd Muffley said.
Small firms using social media to tighten ties to customers
More small businesses are turning to technology to connect with clients. Nationwide, over half of firms with fewer than 100 employees use social media, according to a 2012 survey from research firm SMB Group Inc.
Illinois lottery superintendent says Indiana taking flawed path
The Illinois Lottery is not a model Indiana should follow in seeking a private manager to boost revenue, according to Illinois’ own lottery chief. Hoosier Lottery officials say they’ve taken steps to avoid the problems Illinois had with its privatization contract, but several key elements of the process mirror Illinois’.
Indianapolis Symphony Orchestra signs three-year deal with Hirons
Local agency will work with ISO on overall brand strategy, including print and digital marketing.
Kellogg’s rolls out IndyCar-branded cereal nationwide
Direct-to-consumer marketing of star drivers could be just what the series needs to boost interest, TV ratings.
Indianapolis law firms ratchet up marketing to women
It’s out with sporting events and in with fashion shows as firms try to make female clients feel more welcome.
‘Creating a vision’ is job one for IDI’s new president
Sherry Seiwert, former executive director of the Indiana Housing and Community Development Authority, begins Aug. 6 as president of Indianapolis Downtown Inc., the group that charges itself with developing, maintaining and promoting the heart of the city.
Chicago tourism push increases pressure on Indianapolis
Chicago tourism officials earlier this year unleashed a major advertising campaign that threatens to encroach on one of Indianapolis’ primary leisure travel segments. The Second City for the first time ever is marketing itself to other cities in the Midwest, such as St. Louis and Cincinnati, that are key targets for Indianapolis.
Angie’s List shares plunge after wider quarterly loss
Angie's List Inc. saw revenue jump 74 percent in the second quarter, but the Indianapolis-based contractor-ratings service continued to see growing losses as the result of higher marketing expenses. The company’s stock fell more than 10 percent Thursday.