City aims to attract additional sponsors
Third Street Partners, a marketing firm that hoped to land half a million dollars in corporate sponsorships for the city of Indianapolis, has received a four-year contract extension to bring home red meat.
Marketing
Articles
New Colts quarterback a ‘marketer’s dream’
Sports marketers call the genuineness and awe-shucks personality of new Indianapolis Colts quarterback Andrew luck a marketer’s dream. The line is forming to forge both for-profit and not-for-profit partnerships with the No. 1 NFL draft pick.
Skittles joins food brands that become part of tragedy
It could've been Starbursts, Twizzlers or Sour Patch Kids. But when Trayvon Martin was fatally shot, he happened to be carrying a bag of Skittles.
Will Manning remain an Indianapolis icon? It’s his call
While Manning will likely always be remembered as an Indianapolis Colt, his time as informal city representative is over, according to sports marketing experts. And it will be up to Manning whether he resumes the association after his retirement.
LEADING QUESTIONS: Ad exec boils down rules for success
Bruce Bryant founded Promotus Advertising with little experience as an entrepreneur. Through mentors, biblical scripture and hard-won experience, he has culled several tenets for staying solvent and keeping a clear head.
IndyCar Series unveils four commercial deals
Agreements with Firestone, Discover, Lids and Fuzzy’s Ultra Premium Vodka are indicators the open-wheel race series is gaining speed, sports marketers said.
Marketer applies engineering skills to lead creative firm
Kathy Cabello left a lucrative IT career to start Cabello Associates Inc., a marketing consultancy celebrating its 10th anniversary this year.
Lucas Oil gets brand boost from Super Bowl venue
Any company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And none will realize a bigger victory than California-based Lucas Oil Co.
ESPN pleased with Pan Am Plaza broadcast decision
The sports network originally considered broadcasting from Monument Circle, but chose the plaza because the location has Lucas Oil Stadium as an ideal backdrop.
Marketing firm plans downtown expansion, move
Indianapolis-based marketing firm TrendyMinds plans to more than double its staff in the next two years, adding up to 20 jobs as it moves into a former labor union hall downtown.
Fieldhouse gets Bankers Life name
It will be difficult to rebrand the arena where the Indiana Pacers play, but team officials praised sponsor CNO Financial for sticking with the $20 million naming-rights deal despite tough times.
Zionsville-based Just Marketing signs deal with Nissan
Financial terms of the deal were not disclosed, but motorsports business experts estimated it’s probably worth $1 million to $5 million a year.
Angling for a piece of the pie
As consumers were nursing their Black Friday hangovers and warming up their clicking fingers ahead of Cyber Monday, entrepreneurs nationwide had their sights set on Small Business Saturday.
Injury stalls Manning’s lucrative marketing career
Since Peyton Manning underwent neck surgery in early September, gone are almost all the television, print, billboard and myriad other commercials featuring the Indianapolis Colts quarterback.
California startup says it will create 1,200 local jobs
A California startup company that hopes to manufacture trucks outfitted with giant video screens expects to hire 1,200 employees to staff a new 125,000-square-foot production facility near 86th Street and Georgetown Road.
Marketing firm 5MetaCom focuses on clients with technical needs
Owner Chris Wirthwein insists the Carmel firm with growing billings serves Indiana companies within a two-hour drive.
Marketing firm TrendyMinds moving to Market Street
The company has purchased a former labor union hall building and plans to invest $1 million to refurbish the property before moving in early next year.
Groupon miscue menaces downtown restaurant
Creation Cafe said Chicago online coupon company Groupon offered discounts it didn't agree to give. Groupon says it had a signed contract.
IndyCar Series rolling dice in Las Vegas
IndyCar Series CEO Randy Bernard, who took over the race, expects up to 70,000 fans and a sell-out of 121 luxury suites for season-ending event.
Marketing firm MB2 Advertising lands high-profile global account
The local firm will provide Georgia-based EyeLevel Interactive with a variety of media services.