Miles Design to help market Heartland Film Festival
As Heartland’s branding agency, the agency will lead efforts to increase awareness of Heartland events, as well as its overall mission.
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Articles
Irsay blazing a trail through Twitter
The Indianapolis Colts’ Jim Irsay is among only a handful of NFL owners tweeting and has three times as many followers as such high-profile owners as the Dallas Cowboys’ Jerry Jones. His offbeat tweets are seen as marketing genius by some. Others wonder if they ramble a bit too far out of bounds or undermine Irsay’s staff.
Stuffing the ‘best of Indy’ ballot box
Sure, it’s nice to be able to say you’re the best cat wrangler in central Indiana, but does it bring customers through the door?
Shank honored for work on Japanese exhibit
The firm worked with the Japan-America Society of Indiana on promotion of the “Bridges To Japan” exhibit at the 2010 Indiana State Fair.
Crown Royal signs on as Brickyard 400 title sponsor
Sources say the deal is worth about $15 million over five years—a much-needed boost for Indianapolis Motor Speedway officials struggling to stop attendance declines at the NASCAR race.
IU Health name change means business for tech firms
Clarian Health’s recent rebranding to Indiana University Health has been good business for at least three companies in Indianapolis’ so-called measured-marketing sector. Such firms help a company overhaul its website and make changes to the “tweetosphere” and other social media channels.
New Indianapolis tourism chief calls for bigger marketing budget
In an interview with Indianapolis Business Journal reporter Anthony Schoettle, Leonard Hoops, the incoming CEO of the Indianapolis Convention & Visitors Association, says Indianapolis warrants its own brand.
Horizon League scores five-year deal with IMG
IMG College, a division of New York-based IMG Worldwide, will be the locally based college sports league’s exclusive multimedia partner.
Investor boosts Just Marketing’s pursuit of F1 business
Motorsports marketing guru Zak Brown believes selling about a fourth of his business to a London-based company will help fuel his phenomenal growth in the sponsorship business of Europe’s Formula One racing.
Communications giant WPP buys stake in Just Marketing
One of the world’s largest communications firms has acquired a stake in Just Marketing International, a locally based motorsports marketing firm that has been valued at about $100 million.
Miles & Brinson nabs Crossroads Industrial account
The agency will handle marketing, public communications and media relations for the division of Easter Seals Crossroads.
Purdue spends nearly $500K on marketing campaign
Purdue University spent nearly $500,000 to develop and promote a marketing campaign that angered many students and alumni who thought the school was straying from its traditional image as the Boilermakers.
Indianapolis ad firm helps Sun King Brewing launch app
Brewery wants relevant platform for its social media outreach.
Teams scramble to please sponsors during race week
Andretti Autosport's purchase of an Indy 500 ride for bumped driver Ryan Hunter-Reay is an extreme example of the influence sponsors wield in the sport, but it's not unusual for motorsports teams to wheel and deal during race week.
IU Health name meets little resistance in Purdue country
Tippecanoe County residents may despise Indiana University sports teams, but they seem to have had no problem welcoming IU to their community to provide health care.
IndyCar Series makes deal with popular Facebook game
Indianapolis Motor Speedway landmarks and the cars of 13 open-wheel drivers are being featured in a game with 8 million nationwide players.
Miller Brooks fattens client roster
The Zionsville marketing agency recently signed deals with Michigan-based Masco Cabinetry, North Carolina-based BASF, Indianapolis-based Beckman Coulter and California-based HD Supply.
Six faces behind Indianapolis business Twitter handles
Meet the people who tweet for Indianapolis Symphony Orchestra, AAA, Butler University and other local businesses.
New York firm wins Steak n Shake ad account
Indianapolis-based restaurant chain selects Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million advertising account, ending about two years of uncertainty surrounding its marketing efforts.
LEADING QUESTIONS: Startup a study in quick growth
Vicki Bohlsen explains how her solo PR firm with $25,000 in seed money grew to 14 employees with $780,000 in revenue in one year.