A California startup company that hopes to manufacture trucks outfitted with giant video screens expects to hire 1,200 employees to staff a new 125,000-square-foot production facility near 86th Street and Georgetown Road.
Owner Chris Wirthwein insists the Carmel firm with growing billings serves Indiana companies within a two-hour drive.
The company has purchased a former labor union hall building and plans to invest $1 million to refurbish the property before moving in early next year.
Creation Cafe said Chicago online coupon company Groupon offered discounts it didn't agree to give. Groupon says it had a signed contract.
IndyCar Series CEO Randy Bernard, who took over the race, expects up to 70,000 fans and a sell-out of 121 luxury suites for season-ending event.
The local firm will provide Georgia-based EyeLevel Interactive with a variety of media services.
As Heartland’s branding agency, the agency will lead efforts to increase awareness of Heartland events, as well as its overall mission.
The Indianapolis Colts’ Jim Irsay is among only a handful of NFL owners tweeting and has three times as many followers as such high-profile owners as the Dallas Cowboys’ Jerry Jones. His offbeat tweets are seen as marketing genius by some. Others wonder if they ramble a bit too far out of bounds or undermine Irsay’s staff.
Sure, it’s nice to be able to say you’re the best cat wrangler in central Indiana, but does it bring customers through the door?
The firm worked with the Japan-America Society of Indiana on promotion of the “Bridges To Japan” exhibit at the 2010 Indiana State Fair.
Sources say the deal is worth about $15 million over five years—a much-needed boost for Indianapolis Motor Speedway officials struggling to stop attendance declines at the NASCAR race.
Clarian Health’s recent rebranding to Indiana University Health has been good business for at least three companies in Indianapolis’ so-called measured-marketing sector. Such firms help a company overhaul its website and make changes to the “tweetosphere” and other social media channels.
In an interview with Indianapolis Business Journal reporter Anthony Schoettle, Leonard Hoops, the incoming CEO of the Indianapolis Convention & Visitors Association, says Indianapolis warrants its own brand.
IMG College, a division of New York-based IMG Worldwide, will be the locally based college sports league’s exclusive multimedia partner.
Motorsports marketing guru Zak Brown believes selling about a fourth of his business to a London-based company will help fuel his phenomenal growth in the sponsorship business of Europe’s Formula One racing.
One of the world’s largest communications firms has acquired a stake in Just Marketing International, a locally based motorsports marketing firm that has been valued at about $100 million.
The agency will handle marketing, public communications and media relations for the division of Easter Seals Crossroads.
Purdue University spent nearly $500,000 to develop and promote a marketing campaign that angered many students and alumni who thought the school was straying from its traditional image as the Boilermakers.
Brewery wants relevant platform for its social media outreach.
Andretti Autosport's purchase of an Indy 500 ride for bumped driver Ryan Hunter-Reay is an extreme example of the influence sponsors wield in the sport, but it's not unusual for motorsports teams to wheel and deal during race week.
