Penske signs Meijer to multiyear sponsorship deal
The Meijer grocery store chain will join Penske as a sponsor of its three-car IndyCar Series program, beginning with the 2011 season.
Marketing
Articles
Izod claims 350-percent return from IndyCar Series
Izod officials said that in 2010, Izod brand awareness increased 10 percentage points, brand familiarity rose 16 percent among 25- to 35-year-old men, and digital impressions increased 20 percent over 2009.
Raidious aims to feed online marketing beast
Upstart firm helps its clients meet onerous content demands of social media, other online marketing channels.
Speedway bolsters staff as Indy 500 centennial nears
IMS hires former Goldsmith aid Doug Boles to drum up interest, ticket sales in tough environment for motor racing.
ExactTarget aims to deliver ads through new channels
E-mail is merely one component of e-mail marketer ExactTarget’s explosive growth of late, which included last month’s announcement of 500 new jobs by 2015. ExactTarget’s software-as-a-service platform has expanded to include mobile devices, Facebook and Twitter.
Marsh rolls out new name at certain stores
The name change could be part of a strategy to rebrand Hometown Markets and make them more appealing for an eventual sale.
Group says billboard companies rejected anti-Lilly ad
San Francisco-based Breast Cancer Action wanted its message, “Eli Lilly is making us sick. Tell them to stop,” posted on local billboards. But numerous sign companies refused, the group said.
Hendricks County launches tourism campaign
Six months into a $750,000 plan to increase Hendricks County’s profile as a tourist destination, officials say group travel has doubled and hotel occupancy is up almost 3 percentage points—before an end-of-the-year push to get travelers to “Spend the Holidays in Hendricks County.”
MainGate signs merchandising deal with U.S. Golf Association
The local firm will operate the USGA’s catalog and online merchandise programs.
International Center of Indianapolis hires Hetrick to retool branding
The communications firm will develop a branding campaign and work on the center’s website.
Purdue gives its image a facelift with new slogan
The university's new branding campaign is built around the words "We are Purdue. Makers, all." Officials say the slogan aims to capture Purdue's land-grant mission as well as its athletic and academic achievements.
State files more complaints against vanity publisher
The Indiana Attorney General alleges David W. Caswell and New Century Publishing were paid more than $86,000 by 40 consumers for services never rendered.
Frontier could seek marketing deal with major airline
Frontier Airlines may seek a marketing agreement with a major carrier as industry collaboration continues, said Bryan Bedford, chief executive of Indianapolis-based parent company Republic Airways Holdings Inc.
Colts may look to sell souvenirs through vending machines
Locally based MainGate is testing the new NFL merchandise sales technique in Minnesota. Indianapolis could be next.
Lilly discovers social media
Eli Lilly and Co. launched its own blog this month, dubbed LillyPad, to try to start discussions about public policy and corporate social responsibility. The Indianapolis-based drugmaker also launched an accompanying Twitter feed.
Publicis snags three clients, expects strong 2010
The Indianapolis agency has scored a string of new accounts, and company officials say revenue will be up this year.
Despite success, Colts aren’t letting up on marketing
Indianapolis Colts representatives have made a record
844 appearances in the last year across Indiana and into Kentucky with the team’s Make It Personal tour.
Hetrick to handle marketing for veterinary association
The Indiana Veterinary Medical Association hired the local agency to develop a new branding and identity campaign.
LEADING QUESTIONS: Racing promotions require big drive
Motorsports marketer Zak Brown, once a driver, feeds his competitive fire in the board room, and believes big egos are
good for business.
MillerWhite Marketing nabs Indiana State job
The firm was selected over another Indiana firm, a Texas firm and two Washington, D.C., firms to redesign the university’s
magazine.