Andretti selling stake in marketing firm as part of settlement
Co-owners John Lopes and A. Starke Taylor claimed Andretti had improperly allocated money from Andretti Sports Marketing LLC to help fund his race team.
Marketing
Articles
Subway’s latest challenge: Getting out from Jared’s shadow
Subway benefited hugely from Jared Fogle's weight loss story. Now the sandwich chain needs to figure out how to prevent him from overshadowing its future.
Andretti denies lawsuit claim that IndyCar team in dire straits
Two partners in Andretti Sports Marketing contend that Michael Andretti's racing team is on the brink of insolvency. They've sued for control of the marketing and promotions firm.
NBA proposed rule change would let teams expand marketing reach
Proposed changes that would let National Basketball Association teams substantially expand their marketing areas could generate more than $1 million annually for the Indiana Pacers.
As Angie’s List hits crossroads, shareholders get antsy
For years, the reviews company has sold memberships to consumers and advertising to service providers, but recently it’s been trying to become a marketplace that brokers transactions and gets a cut.
Local marketing firm plans expansion, 37 jobs
Element Three Inc., a fast-growing Indianapolis-based marketing agency, said it plans to spend $881,000 to add space at The Pyramids office park on the city’s north side, where it already occupies two floors.
Deal crowns Klipsch ‘Cadillac’ of headphones
The Indianapolis-based manufacturer will supply Klipsch Image One headphones to be part of a rear-seat DVD entertainment system for Cadillac’s 2015 and 2016 Escalade Platinum edition.
Indiana’s Jeff Gordon set to take final laps around Brickyard
The five-time Brickyard 400 champion’s upcoming retirement is boosting this year’s ticket sales, but presents a long-term challenge for the Indianapolis Motor Speedway.
FAST 25: Element Three
President Tiffany Sauder said that by giving clients marketing materials that combine “Silicon Valley intellect and Madison Avenue creativity, and forcing a collision,” business has continued to grow at Element Three.
Subway planned to rebrand Fogle as family man before raid by FBI
Before federal investigators raided the Zionsville home of Subway spokesperson Jared Fogle on Tuesday, the company was in the midst of rebranding him to revive stagnant sales.
PR agency Borshoff plans leadership shakeup
Managing Principal Susan Matthews plans to step down at the end of 2015, leading to a shakeup in duties for the remaining principals of the Indy area’s largest agency.
Co-working perks include collaboration
I recently spent a few hours at the newest, oldest and biggest co-working spaces to see what all the hype is about.
Pace-setting firms share advice on diving into change, accelerating innovation
IBJ picked the brains of Indianapolis-area firms and organizations known for liquid thinking to discover how they open the spigot on innovation.
Indians sales exec’s new ideas tripled sponsorship revenue
Since Joel Zawacki joined the Indians sales department eight years ago, the team has more than tripled sponsorship sales, to a projected $3.3 million this year—a record for the 113-year-old franchise.
Michael Andretti diversifies racing empire in myriad directions
Michael Andretti runs a diverse motorsports business as leader of the 120-employee holding company for Andretti Autosport and Andretti Sports Marketing.
State slogan might get tossed
The Honest to Goodness Indiana tourism slogan might be jettisoned, made awkward by fallout from the Religious Freedom Restoration Act.
How big star’s jump to rival upped pressure at Emmis
The departure of Kurt "Big Boy" Alexander from Emmis Communications' powerhouse Los Angeles radio station came at what was already a challenging time for the Indianapolis company.
Chicago sports marketing firm entering Indy market
Revolution, founded by Indiana University graduate John Rowady, recently acquired Indianapolis-based Acts Marketing. Financial terms of the deal were not disclosed.
JMI CEO Brown tapped to grow London firm in U.S.
Just Marketing International founder Zak Brown is taking the helm of one of the world’s largest sports and entertainment marketing companies, with 22 offices in 15 countries.
Plug pulled on WFYI radio’s ‘Sound Medicine’ show
After 15 years on the air, "Sound Medicine" will broadcast its last new episode on April 26. The Indiana University School of Medicine, the show's primary funder, wants to change the direction of its marketing.