TV ratings for Pacers on the upswing
A revamped roster, new satellite TV agreement, and an overall boost of interest in the NBA is credited for more viewership of the local NBA team.
Media & Marketing
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Speedway bolsters staff as Indy 500 centennial nears
IMS hires former Goldsmith aid Doug Boles to drum up interest, ticket sales in tough environment for motor racing.
ExactTarget aims to deliver ads through new channels
E-mail is merely one component of e-mail marketer ExactTarget’s explosive growth of late, which included last month’s announcement of 500 new jobs by 2015. ExactTarget’s software-as-a-service platform has expanded to include mobile devices, Facebook and Twitter.
Group says billboard companies rejected anti-Lilly ad
San Francisco-based Breast Cancer Action wanted its message, “Eli Lilly is making us sick. Tell them to stop,” posted on local billboards. But numerous sign companies refused, the group said.
Local Fox affiliate fattens up on news
Since 2004, WXIN-TV Channel 59 in 2004 has gone from airing 18-1/2 hours of live local news a week to 54-1/2 hours. And if everything goes as planned, by the end of 2012 it will add a 6-7 p.m. newscast weekdays, bringing the total to an astonishing 59-1/2 hours.
Hendricks County launches tourism campaign
Six months into a $750,000 plan to increase Hendricks County’s profile as a tourist destination, officials say group travel has doubled and hotel occupancy is up almost 3 percentage points—before an end-of-the-year push to get travelers to “Spend the Holidays in Hendricks County.”
MainGate signs merchandising deal with U.S. Golf Association
The local firm will operate the USGA’s catalog and online merchandise programs.
International Center of Indianapolis hires Hetrick to retool branding
The communications firm will develop a branding campaign and work on the center’s website.
Court limits lawyers soliciting accident victims
The new rule prevents attorneys from soliciting clients in personal injury or wrongful death cases within 30 days of an accident or disaster.
State files more complaints against vanity publisher
The Indiana Attorney General alleges David W. Caswell and New Century Publishing were paid more than $86,000 by 40 consumers for services never rendered.
Emmis loss shrinks as radio stations produce more cash
The Indianapolis-based media company announced this morning that it lost $2.3 million in the latest quarter, down from a whopping $135.6 million in the same period a year earlier.
IHSAA launches Internet television network
The site, www.ihsaatv.org, will broadcast high school state championship games, as well as other high school sports-related content.
Local television ratings for Reds games soar
This August, ratings on Fox Sports Indiana for Cincinnati Reds games were up 144 percent over the same period a year ago. September ratings are up 196 percent.
Union representing Star employees settles suit
Details of the confidential agreement were not made public. The union said in a letter to Star employees that the eight will receive a financial settlement but will not be rehired.
Colts may look to sell souvenirs through vending machines
Locally based MainGate is testing the new NFL merchandise sales technique in Minnesota. Indianapolis could be next.
Veteran local ad exec Pearson lands on his feet after closing firm
After industry “paradigm shift,” the man behind some of the city’s most memorable campaigns is working for a small agency.
Soldiering on, Emmis’ Smulyan mulls station sales to cut debt
The CEO thinks Emmis could cast off some big-market stations, raising ample cash to pay off the company’s bank debt before it comes due in November 2013.
Turner gets digital rights to NCAA championships
The deal includes management of NCAA.com, the primary web site for all 88 NCAA tournaments and other services.
Republic Airways CEO going ‘Undercover’
Bryan Bedford, CEO, president and chairman of Indianapolis-based Republic Airways, will appear in an episode of “Undercover Boss” this season, CBS-TV announced.
Lilly discovers social media
Eli Lilly and Co. launched its own blog this month, dubbed LillyPad, to try to start discussions about public policy and corporate social responsibility. The Indianapolis-based drugmaker also launched an accompanying Twitter feed.